[FAQ]

Hey all,

My comment sections on TikTok are getting really busy, with a ton of questions on every video. I know there are probably a bunch of great follow-up video ideas hidden in there, but I’m struggling to find a systematic way to go through them.

How do you all do it? Do you use a spreadsheet to track questions? Are you looking for specific keywords or just questions that get a lot of likes? I want to create content that my audience is clearly asking for, but I need a more efficient process than just scrolling endlessly. Any tips on analyzing the comments on my TikTok videos would be awesome.

[Jeff Bullas]

Your comments section is the most valuable source of audience data you have.

The Short Version: You need a system to categorise your comments into themes. Look for recurring questions and points of confusion, as these are direct requests from your audience for specific follow-up video content on TikTok.

Stop thinking of your comments as individual messages and start seeing them as a high-quality focus group.

The most effective method is to stop scrolling aimlessly and start actively sorting your comments. You should dedicate time each week to review the feedback on your top-performing TikTok videos and group the questions and remarks into several broad themes. Within those themes, you are looking for two types of content gold. The first is direct questions that are asked repeatedly. If you see multiple people asking the same thing, that is a clear signal for your next video topic. The second is points of widespread confusion or disagreement. If your audience is consistently misinterpreting a concept, you have been given a perfect opportunity to create a clarification video. Once you’ve identified a great question, the best way to turn it into content is by using TikTok’s video-reply-to-comment feature. This directly credits your community for the idea and provides instant context for the new video.

Cheers,

Jeff

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