[FAQ]

So I’ve got an idea for a topic that’s a bit too big for one video, and I’m thinking of doing a proper multi-part series on it. The thing is, I’m a bit nervous about it. It’s grand to get views on Part 1, but how do you make sure people actually stick around for the rest?

I’m trying to figure out the best way to structure it all. Do you tell people it’s a series in the first video? What’s the best way to release them – all at once or spread out over a few days? And how should I be titling them so it’s clear? I really want to nail the launch so the whole thing doesn’t just flop after the first episode.

Any advice would be brilliant. Thanks a million.

[Jeff Bullas]

Executing a series well is a sign of a sophisticated creator.

The Blueprint: You must film the entire series in advance. Hook the audience in Part 1 with a compelling open loop, clearly label every video, and release the parts on a rapid, daily schedule.

A successful series isn’t just a long video cut into pieces; it’s a deliberately structured viewing experience.

The first and most important rule of planning a series is to have all parts completely filmed and edited before you post episode one. This is non-negotiable as it guarantees you can deliver for your audience. Your next focus must be the structure of Part 1; it needs to be engaging on its own while ending on a strong cliffhanger or an unanswered question that makes viewers feel they need to see what happens next. You must also clearly signpost that it’s a series from the very beginning. This is done by using consistent on-screen text, for example ‘(Part 1 of 4)’, and by mentioning it in your caption. When it comes to the launch, the optimal strategy is a rapid release, posting one part each day on consecutive days. A powerful tactic is to post Part 2 by using the ‘video reply’ feature on a top comment from Part 1 asking for the next installment. Once all parts are live, you should immediately group them into a Playlist on your profile to maximise binge-watching for new viewers who discover your series later.

Cheers,

Jeff

[Author]

Posts