[FAQ]

Hey,

I’ve been running a Patreon for my art for a while, but I’m really struggling to get any of my TikTok followers to check it out.

My TikToks get decent views and I have a great community in the comments, but my link-in-bio clicks are super low. It feels like there’s a huge gap between someone watching a 15-second video and them being willing to click off-app to a subscription site.

What are you all doing that actually works? Do you make videos just talking about your Patreon? Or is it better to tease exclusive content? How often can you even mention it without seeming too salesy? I’m just not sure what kind of content actually converts. Any advice would be appreciated!

[Jeff Bullas]

This is a common challenge.

Quick Answer: The most effective method is to tease, not sell. Use your video content to show a brief, compelling glimpse of the exclusive content on your platform, and make your audio a clear call-to-action.

You must give your audience a powerful reason to leave the TikTok app, as they are trained to stay.

The biggest mistake creators make is creating a separate video format just to ask for money, which viewers will always scroll past. Your promotion must be integrated directly into your best-performing video content. The most effective format is the “teaser”. For example, your video should be a fast-paced, 10-second time-lapse of a new artwork, but the crucial element is your audio. Your voice-over should clearly state, “This 10-second clip is from my full 2-hour drawing tutorial. My patrons get a new one every week. Full details are at the link in my profile.” This video format provides value (the cool clip) while the audio format provides the call-to-action. Another powerful format is the “exclusive reveal”. Your video can be the final reveal of a new piece, but your audio explains that your patrons saw the sketches a week ago and received the high-resolution file. This creates a sense of exclusivity and gives your community a tangible reason to join.

Cheers,

Jeff

[Author]

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