[FAQ]

Hi everyone,

I’ve been seeing the blue “Top Voice” badge on some professionals’ profiles, and it seems like a great way to signal expertise in a field. I’m interested in trying to earn one myself.

What is the specific process or what are the requirements to get this badge in 2025? Is it something you have to apply for, or is it awarded automatically based on your activity on the platform? I’m curious what kind of contributions LinkedIn is looking for – for example, is it about writing articles, commenting on posts, or something else entirely?

Any insights on the process would be fantastic, thanks!

[Jeff Bullas]

The “Top Voice” badge on LinkedIn is the platform’s way of recognising individuals who consistently share high-quality, expert knowledge in their respective fields. While there used to be a more exclusive, invitation-only program, the primary way for most professionals to earn this distinction now is through community contributions.

The main pathway to earning a Community Top Voice badge is by making valuable contributions to LinkedIn’s Collaborative Articles. These are articles on a vast range of professional topics that are initiated by LinkedIn, often with the help of AI, and then opened up to the community for experts to add their insights and real-world experience.

Here is how the process generally works. First, you need to find and contribute to Collaborative Articles that are relevant to your skills. You can often find these suggested to you by LinkedIn based on the skills listed on your profile.

Second, your contribution involves adding your written perspective to a section of an article. The goal is to provide a helpful, insightful, and well-written comment that genuinely adds value for anyone reading the article.

Third, your contributions are then effectively voted on by the community. Other LinkedIn members can react to your contribution, and if they find it “Insightful,” it signals its quality.

Fourth, to earn the badge, you need to be among the top contributing voices for a particular skill. LinkedIn’s system assesses the quality and quantity of your contributions. If you are consistently rated as one of the top contributors for a specific skill, such as “Marketing Strategy” or “Search Engine Optimisation,” you can be awarded the “Top Marketing Strategy Voice” or “Top SEO Voice” badge, for example.

It is important to note that this badge is tied to a specific skill and is not necessarily permanent. You need to maintain a certain level of high-quality contributions over time to retain it.

In summary, for most professionals, the path to earning a “Top Voice” badge is not about general posting or getting likes on your own content, but rather about demonstrating and sharing your expertise by consistently providing valuable, high-quality contributions to LinkedIn’s Collaborative Articles within your specific areas of skill.

Cheers,

Jeff

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