[FAQ]

Hey,

I’ve been going LIVE more consistently and I’m trying to be more strategic about it instead of just hitting the button and hoping for the best. After my last stream, I looked at the LIVE analytics, and honestly, I was a bit overwhelmed.

I can see the total viewers, new followers, and the gifts/diamonds, which is great. But I’m not sure what metrics actually tell me if the content of the stream was successful. What should I be focusing on to understand why people stayed or when they dropped off? Is it better to have a super high peak viewer count or a longer average watch time?

I just want to know what data you all look at to make your next stream better. Thanks.

[Jeff Bullas]

This is a crucial question for anyone serious about streaming.

Short Answer: You need to ignore vanity metrics like ‘Total Viewers’ and focus intensely on two data points: Average Watch Duration and your Peak Concurrent Viewers.

These two numbers tell you exactly what content formats are working and which ones are causing people to leave.

Most creators get lost in the wrong data. Your primary focus must be the Average Watch Duration, as this is the single best measure of your stream’s overall quality and pacing. If this number is low or drops significantly from one stream to the next, it’s a clear signal that your content format, your audio quality, or your topic was not strong enough to hold attention. Your next step is to look at your Peak Concurrent Viewers number and cross-reference it with what you were doing at that exact moment. Were you in the middle of a Q&A session, a product demonstration, or a debate with a guest? Whatever audio or video content was happening at that peak is your strongest hook, and you must plan to build your next stream around that proven format. Finally, you should analyse the New Followers and Diamonds metrics to understand what content converts. If you gained a spike of new followers after a specific segment, that topic is what attracts your ideal audience. If your Gifts peaked during a competitive ‘PK battle’, that is the format your community finds most valuable.

Cheers,

Jeff

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