[FAQ]

I want to start writing more long-form content on Twitter/X using threads, but I want to do it in a way that actually gets people to read and engage with the whole thing. Just posting a wall of numbered tweets feels a bit basic.

What are the best practices in 2025 for structuring a thread to keep people hooked from the first tweet to the last? I’m looking for tips on how to write a great opening tweet, how to keep the momentum going, and how to end it effectively.

Thanks!

[Jeff Bullas]

Great question. A well-structured thread on X (formerly Twitter) is one of the few ways left to build authority and tell a real story on a platform designed for fleeting thoughts. Just dropping a series of “1/10” tweets is a fast-track to being ignored.

Here is a simple structure that works.

The Hook (First Tweet): This is everything. It needs to be a bold claim, an intriguing question, or a surprising statistic that makes it impossible not to click “Show more.” Data shows that threads starting with a strong, opinionated hook see significantly higher engagement than those that bury the lead. You must promise value immediately.

The Body (Tweets 2 to N-1): Each tweet in the middle needs to deliver on the promise of the hook while creating momentum.

Keep sentences short and use plenty of white space. Make it easy to read.

Each tweet should be a complete thought but end in a way that creates curiosity for the next one. This is called an “open loop.”

Use visuals. Add a relevant image, GIF, or short video every few tweets to break up the text and maintain attention.

The Summary & CTA (Last Tweet): Your final tweet needs to do two jobs. First, it must provide a concise summary or the final punchline of your entire thread. Second, it needs a clear call to action (CTA). Do not just let it end. Tell people what to do next:

Ask a question to drive replies.

Ask them to retweet the first tweet if they found it valuable.

Direct them to a link for more in-depth information.

Pro tip: Do not just post the thread and leave. Engage with the replies for at least the first hour. Replying to comments signals to the algorithm that your post is sparking a valuable conversation, which can give it a significant boost in visibility.

Bottom line: A great thread is not just a long post; it is a story told in pieces. Hook them hard, deliver value in every single tweet, and give them something to do at the end. Get that right, and you will cut through the noise.

Cheers,

Jeff

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