[FAQ]

Hey guys! So happy because my channel was finally monetized last month!

I was looking at my YouTube Studio revenue analytics, and it’s a bit confusing. I can see the money from my long-form vlogs, which I understand is from the ads that play on them. But then there’s a separate, much smaller amount for my “Shorts performance.”

My Shorts get way more views than my regular videos, but the money from them is so low in comparison, luh. I heard that Shorts revenue isn’t from direct ads but from a “Creator Pool” or something? How does that actually work?

I’m just trying to understand how I actually earn from my Shorts and why the RPM is so different. Thanks for the help!

[Jeff Bullas]

Understanding this distinction is crucial for managing your revenue expectations.

Short Answer: Regular videos earn a revenue share from ads that run directly on your specific video. In contrast, Shorts earn a share of a collective “Creator Pool,” which is funded by all the ads that run between videos in the Shorts feed.

This fundamental difference in how ads are served against each content format is why the revenue models are completely separate.

The monetisation methods are tied directly to the content formats. Firstly, for the traditional long-form video format, advertisers buy ad slots that are attached to your specific video, such as pre-rolls or mid-rolls, and you receive a 55% share of that ad revenue. Secondly, the Shorts video format is different because ads are not placed on your individual Short; instead, they appear in the feed as viewers swipe between videos. All the revenue from these feed ads is collected into a Creator Pool, which is then allocated to monetised creators based on their share of total Shorts views. You receive 45% of your allocated share, which is why a high view count on a Short typically results in a much lower RPM than a similar number of views on a long-form video.

Cheers,

Jeff

[Author]

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