[FAQ]

I’m trying to be more intentional about building my audience on LinkedIn and staying top of mind with the right people. I know consistency matters, but I also don’t want to overwhelm my network or come off as spammy.

For those of you actively growing on LinkedIn, what’s been your sweet spot in terms of posting frequency? Is once a day too much? Is 3x a week enough to keep engagement going?

Also curious if the type of post (personal story vs. value post vs. comment on industry news) affects how often I should be posting.

Any data, personal experience, or AI tools you’ve used to help find your ideal cadence would be super helpful. Thanks!

[Jeff Bullas]

Great question — finding the right posting cadence on LinkedIn is key to sustainable audience growth without burning people out.

Here’s what works well for most creators:

3–5 posts per week is the sweet spot for visibility and engagement. This keeps your name consistently in feeds without overwhelming followers.

Daily posting can work too, if you’re mixing content types and adding real value. But quality > quantity. A poorly performing post can actually hurt reach for the next one.

Post type matters. Rotate through different types of content:

Personal stories → build connection and relatability
Value-driven posts (tips, frameworks, how-tos) → establish credibility
Engagement prompts → boost interaction (e.g. polls, open-ended questions)
Industry commentary → position yourself as a thought leader

Each type hits differently, so mixing them keeps your feed fresh and interesting.

Bonus: Use AI to test and refine. Tools like ChatGPT or Taplio can help you:

Generate post ideas based on your niche
Schedule content and see engagement patterns
A/B test hooks and tones to see what resonates

Over time, you’ll see what your audience leans into—and that can help you fine-tune your posting rhythm.

Pro tip: Don’t just post—engage. Commenting thoughtfully on other people’s posts (especially in your niche) can be just as powerful as posting yourself. It builds visibility and relationships without adding to your posting load.

Hope that helps! Happy to dive deeper if you want examples or tools.

[Author]

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