[FAQ]

My food channel has been growing slowly, and I think doing a collab with another food vlogger here in Manila could be a great way to grow. The problem is, I have no idea how to start.

How do you approach another creator without sounding like you’re just using them for their audience? Is it better to find someone with the same number of subscribers, or is it okay to reach out to bigger channels? And what makes a good collab video idea? Do you film one video for both channels, or two separate ones?

I’m just a bit lost on the proper etiquette for all this and I don’t want to make a fool of myself, kasi. Any advice from those who’ve done it would be a big help!

[Jeff Bullas]

Collaborations are a powerful growth strategy when executed correctly.

Short Answer: A successful collaboration starts with a professional pitch to a relevant creator, followed by a clear agreement on a video format that provides genuine value to both audiences.

The choice of content format is the most critical element, as it dictates the entire structure and appeal of the project.

Before pitching, ensure you have a specific and mutually beneficial idea. When you reach out, be professional and clearly state the value for them and their audience. The core of your pitch should be the content format you envision. Firstly, you could propose a “Guest Appearance” format, where one creator features as an expert or guest in the other’s regular video series, which is often the simplest to organise. Secondly, there is the popular “Challenge” format, where you both participate in a shared activity or competition, creating a high-energy video that often works well for both channels. Thirdly, for a deeper partnership, you might suggest a “Co-created Project” format, where you work together on a unique video that merges both of your styles and expertise to produce something neither creator could make alone. The ideal format is one that feels like a natural blend of both your brands and offers a fresh, valuable experience for both communities.

Cheers,

Jeff

[Author]

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