[FAQ]

I’m a career coach and I’ve been sharing advice on my Telegram channel. The feedback on the content has been great, but I reckon my actual profile looks a bit cheap and nasty.

I want potential clients who find my channel to see the profile and immediately trust that I’m a professional. I’m a bit stuck on the specifics though. What makes for a good profile picture – a professional headshot or a logo? How do you write a bio that’s both informative and compelling without being too long? And what’s the go with the channel link? Any tips would be brilliant. Cheers.

[Jeff Bullas]

A sharp profile is the front door to your community; it’s smart to focus on it.

Short Answer: A professional profile combines a clear, high-resolution image, a concise text-based bio with a call to action, and a simple, memorable username.

Let’s break down how to optimise the content formats for each element of your profile.

Your profile is made of three key pieces of content, and each needs to be handled correctly. Firstly, your profile image must be a high-resolution, instantly recognisable graphic. For a personal brand like a coach, a professional headshot is generally better than a logo as it builds personal trust. The image should be simple, well-lit, and work well when cropped into a circle. Secondly, your bio is a critical piece of text-based content. It must concisely answer three questions: what the channel is about, who it is for, and what the next step is. This “next step” is a call to action, which should be a single, clean link to your website or booking page. Don’t clutter this text with excessive emoji or information. Thirdly, your channel link, or username, is another piece of text that requires strategic thought. It should be short, easy to remember, and ideally consistent with your brand name on all other social media platforms. Avoid using random numbers or underscores as it can appear unprofessional.

Cheers,

Jeff

[Author]

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