An excellent question focusing on a vital part of the creator economy.
Short Answer: To be eligible for ad revenue, you must be an X Premium subscriber with at least 500 followers and have achieved a minimum of 5 million organic impressions on your posts within the last three months.
While those are the technical hurdles, consistently hitting the impression target is purely a game of content strategy.
To generate the volume of impressions required for monetisation, you need to prioritise specific content formats. First, you must focus on native video, as the X algorithm heavily favours it, leading to significantly higher reach and impression counts compared to static content. Second, crafting compelling, multi-post threads is a powerful strategy for capturing sustained attention and encouraging profile visits, which further boosts your impression numbers. Finally, leveraging high-resolution images and well-designed infographics is essential for stopping users mid-scroll, which is the critical first step to earning an impression. It is crucial to grow these numbers organically and avoid inorganic engagement tactics, as using bots or spammy behaviour will result in your account being disqualified from the revenue sharing program.
Cheers,
Jeff
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