[FAQ]

I’ve been working on my content strategy, and a question that comes to mind is about the call to action itself.

My Instagram posts get a decent number of likes, but I’m struggling to get my followers to take the next step, like visiting my website or leaving a detailed comment. I think my CTAs might be too weak.

What are some of the best practices in 2025 for creating a strong and effective call to action on Instagram, whether it’s in a post caption, a Reel, or a Story?

[Jeff Bullas]

That’s a fantastic question.

Quick Answer: To boost a call to action on Instagram, you must be direct, give your audience a clear reason ‘why’ they should act, and use the platform’s features like the Story Link Sticker or the ‘link in bio’ to make the action as easy as possible.

A strong call to action, or CTA, is what turns passive scrollers into an active community, but you have to guide them explicitly. Here are some effective ways to do it.

First, you need to be direct and start with a command verb. Do not be vague. Instead of saying, “My new blog post is up,” you should say, “Read my new blog post at the link in my bio.”

Second, you must tie your CTA to a clear benefit for the viewer. Give them a reason to act. For example, “Comment with your favourite tip” is good, but “Comment with your favourite tip for a chance to be featured in my Story” is much more compelling.

Third, you need to use the right tool for the right placement. For Instagram Stories, the interactive Link Sticker is your most powerful tool. For your feed posts and Reels, your primary call to action will almost always be ‘Visit the link in bio’ or ‘Comment below’.

And fourth, remember that a CTA can be a question. The best way to drive comments is to ask a specific and engaging question, not just a generic ‘What do you think?’. Ask something that is easy for your audience to answer and invites them into a conversation.

In summary, a strong CTA is an instruction, not a suggestion. Tell your audience exactly what to do, explain what is in it for them, and make the process as frictionless as possible. That is how you get people to move from liking to acting.

Cheers,

Jeff

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