[FAQ]

We have a page set up, but I feel like it’s pretty basic and not fully optimized to attract followers, customers, or potential employees.

What are the most important areas of a Company Page that I should be optimizing in 2025? I’m thinking about things like the ‘About’ section, keywords, the header image, and any other key features that make a page look professional and perform well.

[Jeff Bullas]

Good question.

Quick Answer: To optimise your LinkedIn Company Page, you must complete every section with keyword-rich copy, use high-quality branding visuals, and strategically use features like the Products tab and a custom call-to-action button.

Think of your Company Page as your business’s digital storefront on the world’s largest professional network; it needs to be polished, professional, and easy to find. Here is how to do it.

First, you must have complete and compelling branding visuals. This means a high-resolution logo as your profile picture and a professional, on-brand background banner that clearly communicates your value proposition or what your company does.

Second, your ‘About’ section needs to be fully optimised. You should write a clear and compelling description of your company, who you help, and what problems you solve. It is crucial to naturally include the keywords and phrases that your ideal customers would use to search for a business like yours.

Third, you need to choose the right call-to-action button. LinkedIn offers several options like ‘Visit website’, ‘Contact us’, or ‘Learn more’. You should select the one that most directly aligns with the primary business goal you have for your page visitors.

Fourth, if you offer specific services or products, you must build out your Products tab. This allows you to create dedicated pages for each of your offerings, complete with detailed descriptions, rich media, and customer reviews.

And fifth, you should encourage your employees to list your company correctly on their personal profiles. An active employee base that shares your page’s content is one of the most powerful and authentic ways to increase your page’s visibility and reach on the platform.

In summary, a fully optimised Company Page is one that is 100 percent complete. It uses strong branding, keyword-rich text in all available sections, and leverages built-in features like the Products tab and a clear call to action to turn visitors into followers and leads.

Cheers,

Jeff

[Author]

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