[FAQ]

Hi everyone,

I’m getting a decent amount of traffic to my e-commerce website from Google and my blog, but my problem is that most of those visitors don’t buy on their first visit. I’m trying to figure out how to set up Instagram ads that only show to people who have already been to my site.

I know this is possible because I see it all the time from other brands. I just don’t know what the technical setup is.

Do I need to install that Meta Pixel thing on my website? And once I do that, how do I actually create an audience in the Ads Manager that’s just “all website visitors from the last 30 days”? I want to create a simple ad that reminds them of the products they looked at. Any guidance on this would be a massive help!

[Jeff Bullas]

This is the single most powerful advertising strategy you can implement.

Quick Answer: You must first install the Meta Pixel on your website, then use the Ads Manager to create a ‘Custom Audience’ of those website visitors to target with specific ad content.

This process allows you to serve highly specific image and video ads to a warm audience that is already familiar with your brand.

First, you need to install the Meta Pixel, which is a small piece of code, on every page of your website. This is the mechanism that tracks who visits. Once that’s done and collecting data, you go into your Meta Ads Manager and create a new ‘Custom Audience’, selecting ‘Website’ as your source. From there, you can create a group, for example, of ‘all website visitors in the last 30 days’. The real power, however, is in the ad content you serve them. This audience doesn’t need a broad introduction; they need a reminder. Your best content for this is a Carousel ad using high-quality images of the products they viewed, or a simple, direct video ad with a clear call-to-action and a text-based offer, like a small discount, to get them over the line.

Cheers,
Jeff

[Author]

Posts