[FAQ]

We have some great products that are perfect for a professional audience, and I want to showcase them effectively on LinkedIn without just being spammy or overly promotional.

What are the best features and content formats to use for this in 2025? I’m thinking about the ‘Products’ tab on our Company Page, but also about what kind of content we should be posting on our main feed.

Any advice would be great. Thanks!

[Jeff Bullas]

That is an excellent question.

Quick Answer: The most effective way to showcase products on LinkedIn is to use your Company Page’s ‘Products’ tab as a dedicated hub, and to support it with value-driven content on your feed, such as video demos, case studies, and client testimonials.

The key on a professional network like LinkedIn is to focus on educating your audience and solving their problems, not just on a hard sell. Here is how you can approach it.

First, you must build out the ‘Products’ tab on your Company Page. Think of this as your digital storefront on LinkedIn. You should create a detailed Product Page for each of your key offerings, complete with compelling, benefit-focused copy, videos, and crucially, customer reviews for social proof.

Second, you need to create video demos and tutorials. You should post short, native videos to your feed that show your product in action and solve a specific, tangible problem for your target customer. This is far more effective and engaging than just posting a static image with a link.

Third, you have to share case studies and client testimonials. Write posts that tell the story of how a real customer used your product to achieve a successful outcome. This builds immense trust and credibility with a professional audience.

And fourth, you should leverage the personal profiles of your team. The leaders and subject matter experts at your company can talk about the problems your product solves in their own authentic voice on their personal profiles. This person-to-person content often gets much more organic reach than posts from a Company Page.

In summary, a successful product showcase strategy on LinkedIn combines a dedicated, informative hub on your Company Page with a consistent stream of value-driven content. By focusing on demonstrating results and solving your customer’s problems, you can promote your products in a way that feels helpful, not just promotional.

Cheers,

Jeff

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