[FAQ]

G’day all,

I’m working on the promotion plan for my band’s upcoming new single, and I’m trying to make sure we’re using all the tools in Spotify for Artists properly.

I’m looking at the Artist Pick feature on our profile. I understand the basic mechanics of how to add a track or a playlist, but I’m keen to know what the best strategy is. How often should we be updating it? Is it more effective to pin our new single, an album, or maybe a playlist of tracks we’re featured on? I’ve also seen some artists use it to promote tour dates or merch.

Just wondering what you all have found works best to engage listeners from that top spot on the profile. Does it actually help drive streams in a meaningful way?

[Jeff Bullas]

Good thinking, that placement is prime real estate on your profile.

Short Answer: Use your Artist Pick to align with your current goal by choosing the right content format to feature. Pin new audio releases to drive streams, concert dates to sell tickets, or a curated playlist to showcase your brand.

Let’s align the different types of content you can pin with a clear marketing objective.

Your strategy for the Artist Pick should change based on your current campaign. For a new single or album, the clear choice is to feature that audio content for its first fourteen days to maximise discovery for anyone visiting your profile. If you are not in a release cycle, you can use the feature to promote other content formats, for example, you can pin your tour dates via the concerts feature or a specific piece of merchandise via the Shopify integration to drive sales. Another effective strategy is to add a layer of text and curation to your brand by creating and pinning a playlist of your own tracks mixed with songs that inspire you, giving your audience insight into your musical identity. The key is to keep the content fresh and relevant to what you want your listeners to do right now.

Cheers,

Jeff

[Author]

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