That’s the right question to ask, as that section is your most valuable profile real estate.
Short Answer: Use the Featured section as a strategic portfolio to provide tangible proof of your skills. You must curate only your best work, tailored to the audience you want to attract.
A useful way to think of it is as the display case for all your other content formats.
First, you need to select the right content format for your specific goal. For a freelance client, featuring a compelling PDF case study or a short video testimonial is far more effective than simply pinning your most-liked text post. The format must match your objective. Second, you must be ruthless in your curation. A common mistake is to treat it as a dumping ground; you should only ever showcase your top two to four pieces of work. A cluttered section with ten items is useless as no one will look through them. Third, for every piece of content you feature, you must write a compelling title and description. Explain what the item is and what result it achieved. The text that frames your featured content is just as important as the content itself because it tells a prospective client or recruiter why they should care enough to click.
Cheers,
Jeff.
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