[FAQ]

Hey,

Some amazing news – a few of my customers have started posting videos with my products on TikTok, and they’ve tagged me!

I’m so thrilled, but now I’m frozen. I don’t know the best way to ‘use’ these videos. Should I be using the ‘repost’ feature? Or is it better to Stitch the video with a ‘thank you’ message? I’ve also seen people Duet them and just smile, but that feels a bit low-effort.

I want to show them I’m grateful and also use the video as a testimonial, but I want to make sure I do it in a way that respects the original creator and also looks good for my brand.

What’s your workflow when you get a good piece of UGC? Thanks!

[Jeff Bullas]

This is a great problem to have.

Quick Answer: The most effective way to use UGC is to publicly amplify and add value to it using TikTok’s interactive video formats like Stitch or Duet, rather than just reposting it.

The way you respond to this content is a public demonstration of how much you value your community.

Your first instinct should be to use the Stitch feature. This video format allows you to take the best one or two seconds of the creator’s video—such as their unboxing or their positive reaction—and then follow it with your own video segment where you can personally thank them by name and add your own context. A Duet is your second-best option, as this video format lets you record your own authentic audio and video reaction alongside their content, which is a powerful and personal way to show your appreciation. You should also ensure you are vocally thanking them in your audio and tagging them clearly in your caption. These interactive formats are far superior to the simple ‘repost’ feature because they add your brand’s voice back into the conversation and properly celebrate the customer, turning their testimonial into a new, collaborative piece of content.

Cheers,

Jeff

[Author]

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