[FAQ]

I’ve been trying to get more consistent views for my small business on TikTok. I keep hearing about SEO for Google and YouTube, and I’m wondering if a similar idea applies here. It seems like my videos have a really short lifespan and I want people to be able to find my content through the search bar, not just on their FYP for a day.

What are some practical ways to actually do SEO on TikTok? Wondering what I should be doing with keywords in my captions, sounds, or on-screen text to make my videos more discoverable long-term.

Any advice is appreciated. Thanks.

[Jeff Bullas]

Good question.

Short Answer: Yes, TikTok SEO is crucial for discoverability. The core strategy involves embedding relevant keywords into your video’s on-screen text, caption, hashtags, and spoken dialogue.

Thinking of TikTok as a visual search engine, rather than just a social feed, is the key to creating content that has a much longer lifespan.

To properly optimise your content, you need to be deliberate with your keyword placement. The first and most important place is the text you add directly onto your video, as the algorithm gives it significant weight. The second is your caption, where you should place your main keyword early on. Third, you should use a focused mix of three to five relevant hashtags to help categorise your video without diluting its topic. A final, often overlooked, element is the audio itself; you should clearly speak your target keywords because TikTok’s auto-captions are indexed, which heavily influences how your video is understood and recommended in search results.

Cheers,

Jeff

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