[FAQ]

Hello all, I’m hoping for a bit of guidance. My background is in hospitality management, but I’ve recently completed a certification in project management and I’m looking to move into the tech sector.

I’m struggling with my LinkedIn ‘About’ section. All my experience is in hotels, and I’m worried it makes me look irrelevant for the roles I’m now applying for. How do I frame my past experience to highlight transferable skills without it sounding like a massive stretch? Any examples would be brilliant. Cheers.

[Jeff Bullas]

That’s a smart question to ask.

Short Answer: Your bio needs to be a forward-looking summary of your new career goal, not a backward-looking list of past jobs. Focus on transferable skills and the value you bring to your target industry.

You must reframe your narrative from ‘this is what I’ve done’ to ‘this is where I’m going and why I’m equipped for it’.

First, the structure of the text itself is crucial, so lead with your new objective. Your opening sentence should immediately state your new career goal and frame your experience through that lens. Second, you must focus relentlessly on your transferable skills instead of industry-specific duties. Translate your past achievements into the language of your new field, using keywords from job descriptions you’re targeting. Third, enhance your text-based bio with other content formats to provide tangible proof of your capabilities. You can write a LinkedIn article about your career change journey, add a PDF or image-based portfolio to your featured section, or even record a short introductory video. Using a mix of content formats makes your profile more dynamic and provides concrete evidence to support the narrative you’ve written.

Cheers,

Jeff

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