[FAQ]

Hi all,

I’ve been noticing more people writing really in-depth, long captions and I reckon it’s something I need to start doing to add more value to my posts.

My problem is, whenever I try to write something longer than a few lines, it just ends up looking like a massive, unreadable block of text. How are people adding proper line breaks and spacing to make it look clean? I’ve tried a few things but the formatting never seems to stick when I actually post it.

Is there a trick to it, or maybe a specific app you use to write them out first? Just want to make them easy on the eye whilst still being informative. Any advice is much appreciated!

[Jeff Bullas]

Good question.

Short Answer: To format long captions, write them in a separate notes app first to create clean line breaks, then copy and paste the text directly into Instagram before publishing.

Getting your formatting right is crucial because the algorithm rewards time spent on post, and a readable text-based caption keeps people engaged with your content for longer.

The main reason formatting goes awry is that Instagram’s in-app editor often ignores simple carriage returns, collapsing your text into a single block. The most reliable workaround is to type out your entire caption in a notes application on your phone first, creating the desired spacing between your paragraphs there. Once you’re happy with it, you simply select all, copy, and paste it into the caption field on Instagram. For more stubborn cases, you can use what are called invisible characters; you can find them with a quick search online and copy one to paste onto an empty line to force a clean break. Beyond the technical side, you should also organise your text for readability by keeping paragraphs short, ideally no more than two or three sentences each, and you can even use emojis at the start of new lines to visually separate points and mimic a list structure. This turns a daunting wall of text into an inviting piece of content.

Cheers,

Jeff.

[Author]

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