[FAQ]

Hi,

I’ve seen some of these “Add Yours” sticker chains on Stories go absolutely massive, and it seems like a brilliant way to get engagement. I’m a bit stumped on how to use it strategically for my business, though.

I sell prints online, and I’d love to use it to collect photos of our products in customers’ homes, but I’m not sure what kind of prompt to use. Has anyone had success using this sticker to generate user-generated content?

I’m just looking for some creative, on-brand ideas that go beyond the viral trends. Curious if it can be a useful marketing tool and not just a bit of fun.

[Jeff Bullas]

Short Answer: The best strategy is to create a prompt that specifically encourages customers to share photos of your product in use, which generates powerful user-generated content for your brand.

You’re essentially transforming a simple image-based sticker into a powerful engine for collecting social proof and building a community around your brand’s story.

The key is to create a prompt that is both on-brand and has a very clear call-to-action. Instead of a generic trend, you want to start a chain that serves a business goal. For your online print shop, a prompt like ‘Show us our prints in your space’ is perfect because it’s a direct request for user-generated content that you can then reshare as social proof.

Another effective strategy is to build community around your brand’s lifestyle. A coffee brand, for example, could start a chain with ‘Your morning coffee ritual, which encourages participation from a wider audience than just existing customers. The most important step is to close the loop; you must actively watch the submissions and reshare the best ones to your own Story. This rewards the participants and encourages even more people to contribute to your image chain.

Cheers,
Jeff

• This reply was modified 23 hours, 16 minutes ago by Neil Anthony.
• This reply was modified 23 hours, 15 minutes ago by Neil Anthony.

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