[FAQ]

So I was looking through my dashboard today and saw that one of my recent stream VODs hit over 10,000 views, which seems like a huge number to me and I got pretty hyped.

But after the initial excitement, I’m now wondering… what does that actually mean? Is hitting 10k views on a video a major milestone that I should be shouting about, or is it more of a vanity metric? I’m just trying to figure out if this is a genuinely “good” number in the grand scheme of Twitch, and if it’s something that proves my channel is growing in a meaningful way.

Thanks.

[Jeff Bullas]

It’s easy to get fixated on the biggest number on the page.

Short Answer: While 10,000 views on a VOD is a nice milestone, it is not a “good” indicator of channel health. A far better and more actionable measure of success is your Average Concurrent Viewership, as this metric reflects your ability to build and retain a live community around your content.

Let’s differentiate between a vanity metric and an actionable metric for your video content.

First, you need to recognise that a VOD view count is a passive and often misleading number. This cumulative figure for your archived video content lacks the context of engagement; it does not tell you how long those people watched or whether they participated in your community. Because it offers very little insight into the actual performance of your live broadcast, it is considered a vanity metric: nice to look at, but not useful for strategic decisions. Second, the metric you must focus on is Average Concurrent Viewership. This number represents the actual size of your live audience at any given moment and is the primary indicator of a healthy channel for several reasons. It is the core metric that potential sponsors and partners will analyse, it directly reflects the real-time appeal of your live video and audio content, and it is the figure that gates your progress through the Twitch Affiliate and Partner programmes. Focussing your efforts on growing this live number is a far more productive use of your energy.

Cheers,

Jeff

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