[FAQ]

I’ve been growing my website for a while now, mostly focusing on getting traffic from Google and a bit of social media. I keep hearing older marketing advice about how important an email list is, but I’ve got to ask – is that still true in 2025? It feels a bit old school, and I’m wondering if it’s really worth the effort to get a newsletter off the ground.

My main worry is that no one reads marketing emails anymore. But if it is still a good way to connect with readers, I’m a bit lost on how to even start.

What’s the first step? Do I just add a sign-up form to my site? What sort of software do I need? I’m looking for a bit of a yarn on whether it’s worth doing and a few pointers to get started on the right foot.

Cheers.

[Jeff Bullas]

That’s a sharp question, and the answer is an emphatic yes.

Short Answer: Email marketing is more effective than ever in 2025 because it provides a direct content channel to your audience, and you start by choosing an email marketing service and adding a sign-up form to your website.

Unlike social media or search engines where algorithms change, you own your email list, making it your most valuable and reliable communication asset.

Getting started is a straightforward process. First, your most crucial decision is to select a reputable email service provider; these platforms are essential for managing your subscriber list and sending your text and image content in bulk while complying with anti-spam laws. Second, once you have a provider, you need to place a simple sign-up form in prominent places on your website, like your header, footer, and at the end of your articles, to make it easy for people to subscribe. Finally, to accelerate list growth, you should offer a valuable incentive—often called a lead magnet—such as a free PDF guide or checklist, which gives people a compelling reason to exchange their email address for your content. The one thing you must never do is buy an email list, as this will destroy your sending reputation and violate user trust.

Cheers,
Jeff

[Author]

Posts