[FAQ]

Hi,

I’ve been a Premium member on X for a while and I’m seeing the ‘Subscriptions’ feature in my monetization tab. I’m really tempted to try it, but I’m not sure if it’s actually worth the effort. Is anyone here having good luck with it? The revenue split looks pretty decent.

My main question is what kind of content is valuable enough for someone to pay for? I already post my best stuff (threads, short videos) for free to grow my account. I don’t want to cannibalise my own public content, but I also don’t want to create a ton of extra work for just a few subscribers.

What are you guys offering that works? Exclusive threads? Behind-the-scenes videos? Would love to hear some specific ideas.

Cheers.

[Jeff Bullas]

This is a sharp, strategic question.

Short Answer: Yes, Subscriptions can be highly profitable, but only if the exclusive content you offer provides high-utility formats that your free content merely promotes.

The mistake most creators make is simply hiding their best public content; the correct strategy is to offer entirely different formats of value.

You must treat your free content as the advertisement for your subscription. First, use your public text-based threads to tease the deeper analysis that you then deliver in a subscriber-only long-form text Article, a format that allows for detailed tutorials or data breakdowns that are unsuitable for the main feed. Second, your most valuable offering is exclusive access, which is best delivered through audio formats; hosting a subscriber-only X Space transforms your relationship from a public broadcast into a private, high-value audio-based discussion or mastermind. Finally, while your public-facing videos should be polished, your subscriber-only video content should be a raw, behind-the-scenes format showing your unfiltered workflow, your mistakes, and your process. The most damaging practice is to simply lock your regular, everyday text posts or images behind the paywall, as this offers no new value and will rightly be seen as a low-effort cash grab.

Cheers,

Jeff

[Author]

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