[FAQ]

Hello everyone,

I keep getting notifications from LinkedIn prompting me to upgrade to Premium, and I’m on the fence about whether the monthly cost is really justified by the benefits.

I’d love to hear some opinions from others who have used it. What are the most valuable features you’ve found? And do you think it’s more worthwhile for certain types of professionals, like active job seekers or people in sales, than it is for a more casual user? Just trying to figure out if it’s a good investment.

Any advice or personal experiences would be super helpful. Thanks!

[Jeff Bullas]

Whether LinkedIn Premium is worth the cost depends almost entirely on your specific professional goals and how actively you plan to use its features. It is not a one-size-fits-all answer.

There are a few main scenarios to consider. First, for active job seekers, the “Premium Career” plan can be very valuable. The main benefits include the ability to see everyone who has viewed your profile over the last 90 days, being highlighted as a “Featured Applicant” when you apply for jobs, getting access to salary data, and receiving InMail credits to directly message recruiters or hiring managers you are not connected to. If you are seriously looking for a new role, these features can provide a distinct advantage.

Second, for sales professionals, the “Sales Navigator” plan is a much more specialised and powerful tool. It offers advanced search filters for finding specific leads and accounts, provides lead recommendations, and helps you track key people and companies. For individuals whose job revolves around prospecting and lead generation, it is often considered an essential professional tool.

Third, for general business networking or research, the “Premium Business” plan offers more company insights, additional InMail credits, and unlimited people Browse. Its value really depends on how heavily you rely on LinkedIn for market intelligence and direct outreach.

For a casual user who is not actively job hunting, selling, or recruiting, the benefits of a paid subscription are often difficult to justify. The free version of LinkedIn remains quite powerful for maintaining a professional profile, connecting with colleagues, and staying informed about your industry.

The most valuable features that attract people are typically the full “Who’s Viewed Your Profile” list, the InMail credits for reaching out beyond your network, and for some, the access to the extensive library of courses on LinkedIn Learning.

The best way to determine if it is worth it for you personally is to make use of the free one-month trial that LinkedIn almost always offers. This allows you to test the specific features of the plan you are considering and see if you actually use them enough to justify the ongoing cost.

In summary, LinkedIn Premium is a powerful instrument for those with specific, active goals like job seeking, sales, or recruiting. For many other professionals, the free service is often sufficient. Use the trial to make your own informed decision.

Cheers,

Jeff

[Author]

Posts