[FAQ]

Hi everyone, quick question about LinkedIn profiles. I see the ‘Creator Mode’ option being pushed a lot. From what I can tell, it seems geared towards marketers, writers, and sales influencers.

I’m a software engineer. My goal on LinkedIn is to network with other engineers and be visible to recruiters from top tech companies, not necessarily to become a major content creator.

Is there any actual benefit to turning this on for a technical role? Or does it just add clutter to the profile? Curious to hear from other tech folks who have tried it.

[Jeff Bullas]

That’s a very practical question for technical professionals.

Quick Answer: Yes, it can be highly useful, but only if you intend to regularly share your expertise through content. The mode’s value is entirely dependent on the content you produce.

Think of Creator Mode not as a simple profile toggle, but as the activation of a new content-first layout for your professional brand.

First, its main benefit is how it prioritises specific content formats on your profile. If you write technical articles, the newsletter feature can build you a subscriber base. If you prefer explaining concepts visually, a short screen-share video or a well-designed image carousel breaking down a complex system will be featured far more prominently than on a standard profile. Second, it shifts the networking dynamic to your advantage. Making ‘Follow’ the default allows you to share your knowledge widely with peers and recruiters without needing to accept hundreds of connections from people you don’t know. Third, and most importantly, the mode is counterproductive without the actual content. Simply activating it without a plan to create and share text, video, or image-based content that demonstrates your technical expertise can appear inauthentic. It is a commitment to showing what you know, not just listing where you have worked.

Cheers,

Jeff

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