[FAQ]

G’day all,

I’ve been looking for ways to grow my channel on Brisbane gardening, and I’ve come across the official Telegram Ad Platform. To be honest, it looks a bit full-on and probably expensive.

My question is for the other small channel owners out there: is it actually worth it for us? My channel is pretty niche, and I don’t have a massive budget to play with. I’m worried I’ll just pour money in and get nothing back.

Has anyone with a channel under, say, 5,000 members tried it? What’s the go with the minimum spend, and can you even target a specific audience or city? I’m keen to know if you got a decent return on investment in the form of real, engaged members.

[Jeff Bullas]

That’s a critical question, as paid advertising requires a very different mindset.

Short Answer: Generally, no. The official ad platform is designed for large-scale advertisers, and its limitations on content format and targeting make it a difficult and expensive choice for most small channels.

Let’s break down why the platform’s severe restrictions on content formats are the main issue.

You need to understand how your ad’s content will be presented to the world. Firstly, the ad creative itself is limited to the most basic text-only content format. You get 160 characters and nothing else – no images, no videos, no audio, no bolding, and no external links. This makes it incredibly difficult to create a compelling ad that can capture attention and persuade a user to click. Secondly, your bare-bones text ad will appear in large channels right after their own, often highly engaging, content. Imagine a user has just watched an amazing video or seen a beautiful image, and then your plain text ad appears. The contrast makes your ad look weak and unappealing, leading to poor performance. Thirdly, this puts immense pressure on the content quality within your own channel. Because the ad format is so unconvincing, any expensive user who does click through must be immediately impressed by your channel’s high-value video content, stunning image posts, and helpful PDF documents. If your existing library of content formats isn’t absolutely outstanding, the users you paid to acquire will leave almost immediately. For most small channels, the high cost rarely justifies the return given these content-related challenges.

Cheers,

Jeff

[Author]

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