[FAQ]

Hi all, hoping for a bit of guidance here. I’m trying to run a simple ad for my online jewellery shop, but it was just rejected by Facebook. The reason it gave was really vague, something about ‘low-quality or disruptive content’, but I’ve read the policy and my ad is literally just a nice photo of a necklace with some descriptive text.

I’m genuinely baffled as to what rule I’ve broken. I’m a bit lost on what to do now. Do I just start changing the text and hope something works? Or is there a proper way to appeal the decision and get a human to actually look at it? Feeling a bit stuck. Any advice would be much appreciated.

[Jeff Bullas]

Dealing with a confusing ad rejection is a frustrating but very common rite of passage for advertisers.

The First Steps: Your two options are to either make a small edit to the ad to trigger a fresh review by the system, or to directly request a manual review if you are certain you haven’t broken any rules.

The automated review system is incredibly sensitive and often misinterprets an element within your ad’s image or text content, flagging it incorrectly.

Before you do anything, carefully scrutinise every part of your ad’s content. Look at your main image or video; could anything be misinterpreted by an automated system? Then, read every single word of your text content, including the headline and description, as the system often flags single words or phrases that are commonly associated with policy violations, even if your use is completely innocent. If you find a potential issue, editing that specific part of the text or swapping the image and republishing will submit it for a new review. If you are confident your content is compliant, you should use the ‘Request Review’ option in Ads Manager to have it sent to a human for a final decision.

Cheers,

Jeff

[Author]

Posts