[FAQ]

I’m pretty new to streaming and I’m trying to plan out my channel’s direction. I’ve been doing some reading, and I keep seeing different opinions on this. Half the advice says to pick one game, a niche, and stick to it so that you can build a community around it and be more discoverable. The other half says being a variety streamer is better for long-term fun so you don’t get burnt out.

For me, I’m really torn. I can see the logic in sticking to one game for growth, but I’m worried I’ll get bored or feel trapped if I can only play that one thing. I have lots of games I love! For those of you who have been streaming for a while, what was your experience? Did you find more success one way or the other?

Thanks!

[Jeff Bullas]

This is the core strategic decision every streamer has to make.

Short Answer: Niche streaming is objectively better for initial channel growth and discoverability, while variety streaming is a more sustainable long-term model for creator satisfaction, but it requires an audience loyal to your personality, not a game.

Let’s analyse how each approach impacts the video content you produce and the audience you attract.

Focussing on a niche, typically a single game, ties your brand directly to that specific video content category. This is a powerful growth strategy for two main reasons: first, it makes you highly discoverable to viewers actively searching for that game, and second, it builds a specialised community that shares a common interest. The significant risk, however, is that your audience becomes attached to the game’s content, not your content. If you decide to stream different video content, you will likely see a dramatic drop in viewership. Conversely, variety streaming positions your personality as the main content. The primary challenge here is a much slower growth trajectory because you are not consistently targeting a high-traffic category. The success of this model depends entirely on your ability to build a community around your unique audio commentary and on-screen presence. While harder to establish, a personality-driven audience is far more loyal and will follow you across any video content you choose to explore, offering much greater long-term flexibility and creative freedom.

Cheers,

Jeff

[Author]

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