[FAQ]

Hi everyone,

I’ve been seeing the option to turn on “Creator Mode” in my LinkedIn dashboard and I’m considering making the switch to help build my personal brand.

I’d love to get a clear breakdown of the pros and cons of using Creator Mode as of mid-2025. What actually changes on my profile when I enable it, and how does that affect my visibility and networking on the platform? Is it the right choice for someone who wants to be seen as a thought leader in their industry, or is the standard profile mode better for certain goals?

Would love to hear from those who have made the switch. Thanks!

[Jeff Bullas]

LinkedIn’s Creator Mode is a profile setting designed specifically for members who aim to build a following and establish their voice by regularly sharing content. Whether you should turn it on depends entirely on how you want to use the platform.

There are several key benefits, or pros, to enabling Creator Mode. First, it changes the primary call-to-action button on your profile from “Connect” to “Follow.” This immediately signals to visitors that you are focused on building an audience for your content, rather than just collecting direct connections. Your follower count is also displayed prominently in your profile introduction.

Second, it allows you to select and showcase up to five “Topics” you talk about, which appear as hashtags directly under your headline. This provides instant clarity to visitors about your areas of expertise.

Third, it reorders your profile to place a greater emphasis on your content. Your “Featured” and “Activity” sections are moved higher up your profile, prioritising what you create and share over your past work experience.

And fourth, it gives you access to enhanced creator analytics and tools. This includes more detailed insights into your content’s performance and your audience growth, which can help you refine your content strategy. It can also make you eligible for other creator-focused features like LinkedIn Live and Newsletters, once you meet the specific criteria for those.

However, there are also some considerations, or cons. The main one is that by changing your primary button to “Follow,” it makes it slightly less direct for someone to send you a connection request. They must click the “More” button on your profile to find the “Connect” option. This might be a disadvantage if your primary goal on LinkedIn is one-to-one networking with a specific set of people, rather than broad content distribution. The profile layout change also de-emphasises your “About” section slightly, which might not be ideal if you use LinkedIn primarily as a static resume.

Creator Mode is ideal for individuals who see themselves as thought leaders, industry experts, consultants, coaches, or any professional who regularly creates content like articles, videos, and posts with the goal of building a community and influence.

If your primary use of LinkedIn is for direct, private networking, targeted sales prospecting where you need to connect first, or as a more traditional online resume, the standard profile mode might remain more suitable for your needs. You can turn Creator Mode on or off at any time in your profile settings if you wish to experiment with it.

Cheers,

Jeff

[Author]

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