[FAQ]

Hey,

I’m kind of at a crossroads and could use some advice. My main channel is all about a very specific niche, and it’s been going well for a few years. I have a dedicated audience that expects that one type of content from me.

The problem is, I’ve developed a passion for a completely different topic, and I have a ton of video ideas for it. I know this new content would totally confuse and probably alienate my current subscribers if I posted it on my main channel. So, I’m thinking about starting fresh with a second channel. But that sounds like double the work, and I’m worried I’ll just burn out or end up neglecting both.

Has anyone done this successfully? When is it the right call to start over with a new channel versus just trying to branch out on your existing one?

[Jeff Bullas]

This is a common strategic question for successful creators.

Short Answer: You should only start a second channel if the new content is for a completely different target audience. If there is significant audience overlap, it is usually better to introduce new formats on your main channel.

The key is to analyse whether the new video formats and topics will serve or alienate your existing community.

The decision depends entirely on the alignment of your content formats and audience. Firstly, if your new video format and topic are fundamentally different and would attract a separate community—for example, moving from scripted tech reviews to casual family vlogs—then a second channel is the correct choice to avoid confusing your subscribers and the algorithm. Secondly, if the new content is merely a different format on a related topic, such as adding a live stream Q&A format to your existing review channel, it’s far better to keep it on your main channel as a new series. Finally, you must realistically assess your resources, as a second channel means managing two distinct sets of content formats, including separate branding and thumbnails, which effectively doubles your workload.

Cheers,

[Author]

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