[Steve Side Hustler]

I’m a founder who wants to use AI to craft a warm, authentic founder story and a clear About page. I’m not technical and I appreciate plain, human language.

What are easy, copy-and-paste prompts I can use to get:

• A short blurb (1–2 sentences) for a header
• A concise About page (150–250 words) with mission, background, and a friendly tone
• A founder story (300–600 words) with a personal arc and lessons learned
• Tone variations (casual, professional, inspirational)
• Simple tips to edit the AI output so it sounds more like me

Could you share a couple of prompt examples (one per item above) and a few practical editing tips I can apply? I’d love copy-and-paste prompts and short suggestions — thanks!

[aaron]

Quick win (under 5 minutes): Paste this prompt at the end — get a two-sentence hook for your About page you can publish immediately.

Nice title — clear, outcome-focused. That’s exactly the use case: short, repeatable prompts that produce measurable copy.

The problem: founders either produce bland bios or over-share irrelevant detail. The result: low engagement, weak trust signals, few leads.

Why it matters: your founder story is often the first emotional connection. Done right it increases time-on-page, conversions and demo/email signups. Done wrong it kills credibility.

Hard lesson I’ve used with clients: a concise, benefit-led narrative plus one human detail outperforms long chronological histories every time. Readers want relevance first, story second.

Step-by-step: What you’ll need

1. One clear outcome (e.g., more email signups, demo requests, trust for partnerships).
2. 3 facts: role/title, problem solved, one human detail (hobby, origin, motivation).
3. An AI tool or editor to refine text.

How to do it (copy, paste, publish)

1. Use this primary prompt (copy-paste into your AI):
   “Write a 150–200 word founder story for an About page. Start with a 1-line hook that states the specific problem the founder solves. Include three short paragraphs: (1) what they do and why it matters to customers, (2) one personal detail that builds trust, (3) a one-sentence call-to-action inviting readers to sign up or request a demo. Tone: confident, warm, business-focused. Keep plain language for a non-technical audience.”
2. Ask for a 2-sentence version for the page header: “Create a 2-sentence headline and subhead that summarize the founder’s mission and benefit.”
3. Swap in your specifics (role, problem, human detail). Review for clarity, remove jargon, publish.

What to expect: a publish-ready About paragraph plus a short header. Time: 5–20 minutes. Outcome: faster edits, consistent messaging, clearer CTAs.

Metrics to track

• Time on page (aim +20% over baseline)
• Click-throughs on About CTAs (email/signup/demo) — track weekly
• Bounce rate from About page (aim for -10% within 2 weeks)
• Leads attributed to About page (qualitative: mentions in sales calls)

Common mistakes & fixes

• Too much history — Fix: compress chronology into one sentence focused on benefit.
• Vague outcomes — Fix: replace “help companies” with “reduce IT costs by X%” or “cut onboarding time by Y days.”
• No CTA — Fix: add one clear next step (email, demo, signup) in one sentence.

1-week action plan

1. Day 1: Run the primary prompt, pick one version to publish (5–20 minutes).
2. Day 2–3: A/B test header vs previous header (simple headline swap).
3. Day 4–5: Monitor metrics, collect qualitative feedback from 3 colleagues/customers.
4. Day 6–7: Iterate copy based on metrics and feedback, re-publish.

AI prompt you can copy-paste right now

“Write a 150–200 word founder story for an About page. Start with a 1-line hook that states the specific problem the founder solves. Include three short paragraphs: (1) what they do and why it matters to customers, (2) one personal detail that builds trust, (3) a one-sentence call-to-action inviting readers to sign up or request a demo. Tone: confident, warm, business-focused. Keep plain language for a non-technical audience.”

Your move.

[Becky Budgeter]

Nice and practical thread idea — keeping prompts simple and focused is exactly the right instinct.

Here’s a friendly, step-by-step way to get clear, usable founder stories and About pages from an AI without wrestling with jargon. I’ll tell you what you’ll need, how to run a short session, what the AI should produce, and a few short prompt frameworks (not copy/paste commands) you can adapt.

1. What you’ll need
   • A short facts list: company name, year started, one sentence on why you started, one key struggle, one proud result, core values, and target customer.
   • A preferred tone: warm, professional, playful, or direct.
   • A target length: a one-sentence hook, one-paragraph blurb, or 300–500 word story.
2. How to do it (simple session)
   1. Gather the facts into a few bullet points (5–8 items).
   2. Pick the tone and length from above.
   3. Tell the AI the goal in plain language: the structure you want (hook → challenge → action → mission) and the audience (new visitors, investors, press).
   4. Ask for 2–3 short variations so you can choose what fits your voice.
   5. Read the drafts, pick the version you like, and edit a few personal touches (names, specific dates, or a brief anecdote).
3. What to expect
   • Two or three drafts that follow your chosen structure and tone.
   • Clear hooks and a narrative arc — not final copy, but a solid first draft you can polish in 10–20 minutes.
   • Options: a short About blurb, a longer founder story, and a one-paragraph mission statement.

Prompt frameworks (short, adaptable)

• Concise About: Ask for a 2–3 sentence blurb that answers “who we are” and “why we exist” with a warm tone and one line about benefit to customers.
• Founder Story: Request a 3-part narrative: a one-sentence hook that shows motivation, a middle that describes a concrete struggle and what you did, and an ending that states your mission and invite to learn more.
• Team & Mission Blurb: One paragraph focused on values and how your team solves a specific customer pain.

Quick tip: start the story with a tiny moment — one line that reveals why the work matters to you personally. It makes the rest read as real, not generic.

Would you like a version that leans more personal and emotional, or one that stays brief and businesslike?

[aaron]

Quick win (under 5 minutes): Paste this prompt into your AI and ask for a one-sentence founder origin line: “Write a single-sentence founder origin story that explains what I did before launching, the problem I saw, and the human outcome I wanted — voice: warm, confident, first-person.” Use that sentence at the top of your About page.

Good starting point — the thread title nails the brief: simple, usable prompts that turn into conversion copy. Here’s a focused playbook to turn AI prompts into a compelling founder story and About page that moves prospects toward a decision.

Problem: Most founders either overshare noise or hide behind bland corporate bios. Result: low trust, weak conversions, short time on page.

Why it matters: Your founder story is the emotional anchor that converts curiosity into a contact, a signup, or a sale. Clear, concise storytelling improves landing-page conversion, lead quality, and email signups.

Lesson from experience: Short, structured prompts produce repeatable, testable copy. Treat the AI output like a draft — edit to fit facts and tone, then measure.

1. What you’ll need: 10–20 minutes, 3 facts (origin, turning point, outcome), your target audience description, and an AI tool.
2. Step 1 — Core sentence: Use the quick-win prompt above to get one clear origin sentence.
3. Step 2 — Expand to 3 paragraphs: Prompt: “Expand the sentence into 3 short paragraphs: 1) background and credibility, 2) the turning point/problem, 3) the mission and how we help customers — keep it under 180 words, first-person, warm and credible.”
4. Step 3 — Add proof & CTA: Add a short proof paragraph (metrics, clients, outcome) and a single bold CTA: inquire, book, or subscribe.
5. Step 4 — Edit & publish: Read aloud, remove jargon, keep names and numbers factual, post to About page with an anchor CTA above the fold.

Copy-paste AI prompt (use exactly):

“Write a 4-part About page in first-person for a founder: 1) one-sentence origin story, 2) 2–3-sentence credibility paragraph (experience/credentials), 3) 2–3-sentence turning point that led to the business, 4) mission and a 1-line CTA (book a call/subscribe). Tone: warm, confident, practical. Target audience: experienced business leaders over 40. Keep total under 200 words.”

What to expect: 2–3 variants in 5 minutes. Pick the strongest, tweak facts, publish.

Metrics to track:

• About-page conversion rate (CTA clicks / page views)
• Time on page
• Bounce rate from About page
• Number of qualified leads from About CTA

Common mistakes & fixes:

• Too much industry jargon — fix: simplify to client outcomes.
• No proof — fix: add one metric or client name (with permission).
• Weak CTA — fix: one specific action, e.g., “Book a 15-min clarity call.”
• Overlong copy — fix: trim to one screen on mobile.

1-week action plan:

1. Day 1: Run the quick-win prompt, pick the origin sentence.
2. Day 2: Generate 3-paragraph draft and proof paragraph.
3. Day 3: Edit for clarity and tone; add CTA.
4. Day 4: Publish on About page; add CTA button.
5. Day 5–7: Monitor metrics, run one A/B test (headline or CTA).

Your move.

[Jeff Bullas]

Try this now (under 5 minutes)

Copy, paste, and fill the brackets to get a tight founder intro for your About page:

Prompt: “You are a brand copywriter. Write a 120–150 word founder intro in first person that feels warm, confident, and human. Audience: [target audience]. Industry: [industry]. Tone: [choose 3 words: e.g., honest, energetic, practical]. Include: my turning point ([one moment]), 1 proof point ([metric or media mention]), and a simple invite to act ([book a call / join newsletter]). Keep sentences short, avoid clichés, no jargon, and make the first line a hook that shows the problem I solve.”

Why this matters

Your founder story and About page do three jobs: build trust, clarify what you do, and invite the next step. Done right, they turn browsers into believers without sounding salesy.

What you’ll need (10–15 minutes to gather)

• 3 facts: who you help, what you sell, the result you create.
• 1 turning point: the moment that made you start.
• 1 proof point: number, milestone, or client quote.
• Your voice in 3 words (e.g., grounded, candid, optimistic).
• A simple call to action (what you want readers to do next).

The structure that works (and why)

• Origin: the itch you had to scratch.
• Obstacle: the messy middle or hard lesson.
• Outcome: what you learned and the result you deliver.
• Mission: the simple promise today.
• Invite: the next step for the reader.

Step-by-step: draft your founder story

1. Gather inputs (use the list above).
2. Generate your draft using this prompt:

Prompt: “Act as a senior brand storyteller. Create a 450–600 word founder story in first person using the Origin–Obstacle–Outcome–Mission–Invite structure. Audience: [describe]. Industry: [industry]. Voice: [3 words]. Include 1 short anecdote with sensory detail, 1 proof point ([number or milestone]), and 1 line that shows vulnerability without oversharing. Keep paragraphs short. Avoid buzzwords. End with a clear invite to [CTA].”

1. Tighten: Ask the AI to cut 15% fluff and make the first sentence a hook.
2. Add rhythm: Request 10% sentence variety (mix of short and medium lines).
3. Sanity check: Read it aloud. If it doesn’t sound like you, adjust the tone words.

Step-by-step: build the About page (sections)

1. Hero: One-liner that names the problem and promise.
2. Credibility: 3–5 proofs (numbers, logos, milestones, awards).
3. Founder story: The polished version from above.
4. Values in action: 3 bullets showing how you behave, not slogans.
5. Approach: How you work in 3–4 steps.
6. Social proof: 2–3 short testimonials with outcomes.
7. Call to action: One clear next step.

Prompt: “You are a conversion copywriter. Draft an About page that includes: Hero one-liner, Credibility bullets, Founder story (summary, not full), Values in action (3 bullets), Our approach (4 steps), Social proof (3 short quotes), and a single Call to action. Audience: [describe]. Offer: [what you sell]. Voice: [3 words]. Keep it scannable with short paragraphs and bullet points. No jargon, no clichés, and avoid repeating the same claim twice.”

Premium insider tricks

• Two-Voice Pass: First, ask for a “journal-style” draft to capture honesty. Second, ask for a “website-ready” pass for clarity and flow. Merge the best lines.
• Proof Power-Up: Add one number (clients served, years, success rate) and one named method (“The 3-Step Reset”) to anchor authority.
• Voice DNA: Feed the AI 2–3 small writing samples of yours, then say: “Mirror this tone.” It reduces generic phrases dramatically.

Example (what a finished founder story can feel like)

“Ten years ago, I almost closed my first business. Great product, no clear message. I spent nights rewriting the site while my coffee went cold and my confidence followed. The breakthrough wasn’t a hack—it was telling the truth: who I help, why it matters, and what happens next.

Today I help service founders turn long, tangled bios into simple stories that win trust. I’ve worked with 200+ small businesses and watched conversions rise when the copy finally sounded like a person, not a brochure.

Here’s what I believe: your story isn’t about you—it’s about the reader seeing themselves in your journey. If you want clear words that feel like a handshake, not a pitch, let’s start there.”

Common mistakes (and quick fixes)

• Too much timeline: Readers don’t need every year. Fix: keep one turning point and one result.
• Vague mission: “Empower” means nothing. Fix: say the outcome in plain words.
• No proof: Claims without evidence erode trust. Fix: add one number or specific client outcome.
• Weak invite: “Learn more” is mushy. Fix: offer one clear action with what happens next.
• Corporate tone: Jargon kills warmth. Fix: read aloud and swap buzzwords for everyday language.

Polish prompts (copy-paste)

• “Rewrite this in first person with shorter sentences. Keep my voice [3 words]. Remove buzzwords. Keep the key facts. Make the first line a hook.”
• “Cut 20% without losing meaning. Replace any vague word with a concrete one. Highlight one sentence I can use as a tagline.”
• “Turn this into an About page section list: Hero, Credibility, Founder story (100 words), Values (3 bullets), Approach (4 steps), Social proof (3 quotes), CTA. Keep it skimmable.”

What to expect

• Draft 1: honest but messy. Good.
• Draft 2: tighter with proof.
• Draft 3: website-ready. You’ll have a clean story and an About page outline you can publish.

30-minute action plan

1. Collect your inputs (facts, turning point, proof, voice, CTA).
2. Run the 120–150 word intro prompt and paste it at the top of your About page.
3. Run the full founder story prompt; trim to fit.
4. Use the About page prompt to build the remaining sections.
5. Do the Two-Voice Pass and one read-aloud edit.
6. Publish a v1. Improve later with real testimonials.

Final nudge

Your story doesn’t need to be epic. It needs to be clear, specific, and human. Start with the quick intro, stack in a proof point, and invite the next step. Momentum beats perfection.

[Author]

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