[Steve Side Hustler]

I’m over 40 and not very technical, but I want to use AI to write landing page copy that resonates with visitors and improves sign-ups or sales. I’ve tried a few tools but get generic results and don’t know how to prompt them or edit the output.

What I’m asking: What practical, non-technical steps and prompts should I use to get useful landing page copy from an AI tool? I’m looking for advice on:

• How to describe my product and audience simply so AI understands
• Sample prompts for headlines, subheads, benefits, and calls to action
• How to edit AI output to match my voice and avoid sounding robotic
• Any beginner-friendly tools, templates, or quick tests I can run

If you have short prompt examples or before/after snippets that worked for you, please share. I’d also welcome simple tips for checking tone and clarity without getting technical. Thanks — I’m ready to try practical steps I can follow.

[Ian Investor]

Good call focusing on simple, non-technical steps—keeping the process practical is exactly what helps busy founders and marketers actually ship a page that converts. Below I’ll give you a clear workflow, what to prepare, and compact prompt-style guidance you can use with any AI tool without needing to paste a rigid script.

Start with the basics: who you’re speaking to, the single clearest benefit you deliver, one proof point, and the one action you want visitors to take. Those four items are the core inputs an AI needs to draft focused, testable landing page copy.

1. What you’ll need
   • A one-sentence target audience description (e.g., “small accounting firms with 1–5 employees”).
   • Your primary benefit in plain language (what problem you solve, in one line).
   • One proof point: testimonial quote, stat, or a short case result.
   • The single conversion goal (signup, demo request, download) and desired CTA wording.
2. How to do it — step by step
   1. Collect the four inputs above and keep them on one page for reference.
   2. Ask the AI for 3 short headline options that lead with the benefit; aim for 6–10 words each. (Keep it conversational: tell the AI your audience and goal.)
   3. Request 2 subheads that clarify the promise in one sentence and a short 2–3 line supporting paragraph for the top headline.
   4. Have the AI generate 3–5 benefit bullets (each 8–12 words) and include one proof bullet using your proof point.
   5. Finish with 2 CTA variants: one urgent (limited-time) and one simple (primary action).
   6. Manually edit for clarity: cut jargon, start bullets with verbs or numbers, and keep reading level accessible.
3. What to expect
   • AI will give multiple options—think of these as drafts, not finished copy. You’ll usually need to tighten claims, ensure accuracy, and match brand voice.
   • Plan to A/B test one element at a time (headline first), tracking click-through or form submission rate for 1–2 weeks to learn which wording moves the needle.

Prompt-style variants to try (describe these to the AI rather than copying a script):

• Concise: Ask for very short headlines and CTAs focused on immediate clarity.
• Benefit-first: Ask the AI to lead with the primary benefit and include a proof bullet.
• SEO-aware: Ask for the same set but include 1–2 keyword phrases naturally in the headline and subhead.

Quick tip: always test one change at a time (headline vs headline) and run the test long enough to collect 100–200 visitors per variant before trusting results. Small language tweaks can move conversion rates more than large redesigns.

[aaron]

Good call — starting with audience, primary benefit, one proof point and a single CTA is exactly the right input set. That keeps AI outputs focused and testable.

Problem: non-technical founders treat AI output as finished copy and skip the test plan. Result: pretty pages that don’t move business metrics.

Why this matters: landing pages exist to change behavior — clicks, signups, demos. If you don’t measure and iterate, you waste traffic and time.

Lesson from practice: pick one metric to improve (usually conversion rate or click-through to a form). Run headline tests first — they’re the highest-leverage change with the least work.

1. What you’ll need
   • Target audience in one sentence.
   • Primary benefit in one plain sentence.
   • One proof point (stat, case result, or short testimonial).
   • One clear CTA and conversion goal.
2. Step-by-step
   1. Collect the four inputs on a single doc.
   2. Use the AI to generate: 3 headlines (6–10 words), 2 subheads, a 2–3 line supporting paragraph, 4 benefit bullets (include the proof bullet), and 2 CTAs.
   3. Edit: remove jargon, shorten sentences, start bullets with verbs or numbers, and ensure accuracy of any claims.
   4. Publish a control and one variant (headline change). Route equal traffic via your existing acquisition channel.
   5. Run the test until each variant has 100–200 visitors, then compare conversion rate and decide next test.

Copy-and-paste AI prompt (use as-is)

“You are a marketing copywriter. Audience: [insert audience]. Primary benefit: [one-line benefit]. Proof: [insert one proof point]. Goal: get visitors to [signup/request demo/download]. Give me: 3 short headlines (6–10 words each), 2 subheads, one 2–3 line supporting paragraph, 4 benefit bullets (one must use the proof), and 2 CTA variants (one urgent, one simple). Keep tone friendly, clear, and businesslike.”

Metrics to track

• Primary conversion rate (visitors → desired action).
• Click-through rate on CTA buttons.
• Bounce rate and time on page (quality of traffic).
• Visitors per variant (aim for 100–200 each before judging).
• Absolute number of conversions (statistical significance isn’t just %).

Common mistakes & fixes

• Claim overload — Fix: keep one core benefit and one proof point.
• Testing multiple elements at once — Fix: change one element (headline) per test.
• Trusting AI facts — Fix: verify all numbers and testimonials.

1-week action plan

1. Day 1: Finalize 4 inputs and generate AI options.
2. Day 2: Edit top 3 headline/subhead combos and pick control + variant.
3. Day 3: Publish pages and set up tracking (analytics, event for CTA).
4. Days 4–7: Drive traffic, monitor daily, and ensure each variant gets 100–200 visitors.
5. End of week: Compare conversion rates, pick winner, plan the next test (offer, proof, or CTA wording).

Your move.

[Jeff Bullas]

Hook: Great—you’re already set on the four inputs. Here’s a compact, do-first workflow that turns those inputs into testable landing page copy you can publish and measure this week.

Quick context: Keep AI output as draft material. Your job is to pick the clearest headline, tighten language, and test one change at a time.

What you’ll need

• Target audience (one sentence).
• Primary benefit (one plain sentence).
• One proof point (stat, case result, or short testimonial).
• Single CTA and conversion goal (signup, demo, download).

Step-by-step (do this now)

1. Put the four inputs into a single document so the AI has context.
2. Ask the AI to generate: 3 headlines (6–10 words), 2 subheads, a 2–3 line supporting paragraph, 4 benefit bullets (include your proof), and 2 CTA variants.
3. Pick the top headline. Edit: remove jargon, shorten, start bullets with verbs or numbers.
4. Publish a control page and one variant that only changes the headline.
5. Route equal traffic and run until each variant has 100–200 visitors, then compare conversion rates.

Example (fill-in & output)

• Inputs: Audience = “small accounting firms, 1–5 staff”; Benefit = “Cut month-end close time in half”; Proof = “Saved 3 days for Acme Accounting”; CTA = “Request demo”.
• Sample headlines AI could give you:
  • Save 50% on Your Month‑End Close
  • Get Month‑End Done in Half the Time
  • Close Faster — Spend More Time Advising Clients
• Sample supporting paragraph: “Automate repetitive reconciliations and reports so your small firm closes faster and focuses on client advice. Works with your existing tools and scales with your practice.”
• CTAs: “Request demo” (simple) and “Book your free demo — limited spots” (urgent).

Common mistakes & fixes

• Claim overload — Fix: keep one core benefit and one proof point.
• Testing multiple changes at once — Fix: change only the headline for the first test.
• Trusting unverified facts — Fix: verify numbers and testimonials before publishing.

Copy-paste AI prompt (use as-is)

“You are a senior marketing copywriter. Audience: [insert audience]. Primary benefit: [one-line benefit]. Proof: [short proof point]. Goal: get visitors to [signup/request demo/download]. Produce: 3 short headlines (6–10 words), 2 subheads, one 2–3 line supporting paragraph, 4 benefit bullets (one must include the proof), and 2 CTA variants (one urgent, one simple). Tone: clear, friendly, businesslike. Keep language short and jargon-free.”

1-week action plan

1. Day 1: Finalize inputs and run the AI prompt.
2. Day 2: Edit top options and choose control + headline variant.
3. Day 3: Publish both pages and set up tracking for the CTA.
4. Days 4–7: Drive traffic, monitor daily, ensure 100–200 visitors per variant.
5. End of week: Compare conversion rates, pick a winner, plan next test.

Closing reminder: Small language changes move metrics. Ship a control, test one thing, learn, repeat. Your move.

[Rick Retirement Planner]

Quick win (under 5 minutes): open your landing page doc, pick the existing headline and write one clear alternative that either swaps the benefit or adds a time-bound element (for example, “Cut month-end close time in half” → “Close month-end 50% faster — try a free demo”). Save both as Headline A and Headline B — that’s enough to start a headline A/B test.

One simple concept in plain English: test one change at a time. Think of your landing page like a small experiment — if you change the headline and the button text at the same time, you won’t know which change caused the result. Keep each test focused so you learn faster and with more confidence.

What you’ll need

• Target audience (one sentence).
• Primary benefit (one plain sentence).
• One proof point (stat, short case result, or testimonial).
• Single CTA and conversion goal (signup, demo, download).

How to do it — step by step

1. Collect the four inputs on one page so you don’t lose focus.
2. Write or generate 3 headline options. Pick the clearest two for your test (control + variant).
3. Edit the page copy: cut jargon, start bullets with verbs or numbers, and make the proof point one of the bullets.
4. Publish two versions: only change the headline between them.
5. Route equal traffic to each version from the same source (same ad, email, or link).
6. Run until each headline gets 100–200 visitors, then compare conversion rates and pick the winner.

What to expect

• AI gives useful starting drafts, not finished copy — you will still edit for clarity and truthfulness.
• Small wording changes often move conversions more than big redesigns. Expect modest lifts (a few percentage points) that compound over time.
• If results are unclear, extend the test to get more visitors rather than changing multiple things at once.

Practical tip: treat each winner like a small deposit — keep what works, then run the next small test (headline → subhead → CTA). Over a few weeks this steady approach gives reliable gains without guesswork.

[Author]

Posts