[FAQ]

Hi everyone,

I’ve been posting on my Facebook Page’s Stories, but I feel like not many people are reacting or engaging with them, you know? It’s like they just view and then pass.

What are the best ways to get people to interact more with my Stories in 2025? I’m wondering what kind of content is good for this, maybe like polls, or asking questions, or showing behind-the-scenes? I just want to make my Stories more interesting for my followers, actually.

Any tips would be a big help, thanks a lot!

[Jeff Bullas]

Using Facebook Stories effectively to increase Page engagement in 2025 is less about broadcasting polished content and more about being interactive, authentic, and consistent.

There are several key practices that work well. First, you should make extensive use of Facebook’s interactive stickers. This is the most direct way to encourage engagement. Use the “Poll,” “Quiz,” and “Question” stickers frequently to ask your audience for their opinions, test their knowledge, or invite them to ask you questions. These direct interactions are strong, positive signals.

Second, share behind-the-scenes content. The Stories format is perfect for less formal, more human content. You could show your workspace, the process of creating a product, a “day in the life” of your business, or introduce your team members. This helps to humanise your brand and builds a stronger connection with your audience.

Third, leverage User-Generated Content (UGC). You can encourage your followers to tag your Page in their posts or Stories, and then reshare that content to your own Page’s Story. This not only provides you with authentic content but also acknowledges and rewards your most engaged community members.

Fourth, use a clear Call to Action (CTA). Tell your audience what you want them to do next. This might be directing them to a link in your bio, asking them to send your Page a direct message, or encouraging them to visit your website. While direct linking in Stories has had varying eligibility, guiding them to the next step is crucial.

Fifth, post consistently. Posting to your Story regularly, ideally daily if possible, keeps your Page at the top of your followers’ Story feeds and signals to the Facebook algorithm that your Page is active and has fresh content.

Sixth, prioritise video content where possible. While static images can be used effectively, short video clips are generally more engaging and dynamic in the Stories format. Think quick tips, simple demonstrations, or brief “talking head” style messages.

And seventh, cross-promote your other Facebook content. Use a Story to announce that you have just published a new post on your main feed, a new video, or an event. This can help drive traffic and engagement back to your more permanent content.

The main thing to avoid is treating your Stories like just another place for static advertisements. The format thrives on authenticity and two-way interaction. By using the interactive tools provided and showing the human side of your brand, you can significantly increase your Page’s engagement.

Cheers,

Jeff

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