[FAQ]

Hi everyone,

I manage my company’s LinkedIn Page, and I’m finding it quite challenging to grow our follower count organically. Our content strategy is decent, but I feel like we’re missing some specific tactics to attract more relevant followers who are actually interested in our industry and business.

What are the most effective strategies that you’ve found are working in 2025 to grow a Company Page following? I’m particularly interested in things like employee advocacy, the types of content that seem to attract followers, and any specific Page features we should be using more.

Any proven strategies would be a huge help. Thank you!

[Jeff Bullas]

Growing followers on a LinkedIn Company Page requires a consistent and multi-pronged strategy that extends beyond just publishing content.

First, and fundamentally, you must ensure your Company Page is complete and fully optimised. This is your foundation. Your logo, a professional cover image, a keyword-rich “About Us” section, and all other profile fields should be filled out comprehensively. This makes your Page look credible and helps it get discovered in searches.

Second, one of the most powerful methods is to leverage your employees. This is often called employee advocacy. Encourage all of your employees to accurately list your company as their current place of work on their personal profiles. This automatically links them to your Page. Then, you should actively encourage your team to engage with and share your Page’s content. This exposes your Page and its content to their extensive professional networks.

Third, you should strategically use your invitation credits. As a Page administrator, LinkedIn typically provides you with a certain number of credits each month that you can use to directly invite your personal 1st-degree connections to follow your Company Page. Use these credits wisely each month by inviting contacts who are most relevant to your business.

Fourth, you must post consistently and provide genuine value. Your content needs to be interesting to your target audience, not just promotional. This can include sharing industry insights, company news and milestones, case studies, behind-the-scenes looks at your company culture, and job postings. Video content and posts with high-quality, relevant images tend to perform well.

Fifth, use relevant hashtags on all your posts. A strategic mix of three to five broad and niche hashtags will increase the discoverability of your content beyond your existing followers.

Sixth, engage with others from your Page. Participate in relevant conversations where appropriate by commenting on posts from other industry pages or thought leaders. Tagging other companies or individuals in your posts (when relevant) can also increase your visibility.

And seventh, promote your LinkedIn Page off the platform. You should include a prominent “Follow us on LinkedIn” icon or link on your company’s website, in all employee email signatures, and within your email newsletters. Cross-promoting on your other company social media channels is also a good practice.

While all these tactics are effective, they work best when the content you are publishing on your Page is genuinely valuable and interesting to a professional audience. Growing a Company Page is a long-term effort, and success comes from combining consistent, quality content with proactive promotion and employee participation.

Cheers,

Jeff

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