[FAQ]

Hi everyone,

My e-commerce business has Instagram Shopping all set up, and I’m looking for ways to use the product tagging feature more effectively to actually drive sales, rather than just tagging products for the sake of it.

What are the current best practices for using these tags in mid-2025? I’m curious about strategies for different formats like Feed posts, Reels, and Stories. For example, how many products should you tag in one post, and what kind of content seems to work best for making people want to click and shop?

Any tips on turning those tags into actual sales would be amazing. Thanks!

[Jeff Bullas]

Using Instagram Shopping tags effectively in 2025 is about seamlessly integrating your products into your content in a way that feels authentic and valuable to your audience, rather than just serving as a direct advertisement.

There are several key best practices to follow. First, you should integrate your product tags into high-quality, lifestyle content. Instead of relying solely on plain product shots against a white background, showcase your products being used in real-life situations. This helps potential customers visualise the product in their own lives and makes for more engaging and shareable content. User-generated content that you have permission to reshare and then tag is particularly effective for this.

Second, do not over-tag a single post. While you have the ability to tag multiple items, cramming too many product tags into one image or video can make it look cluttered and can feel overwhelming or overly commercial to a user. A good general practice is to focus on tagging only the one to three key products that are clearly featured in the content.

Third, utilise product tags across all available formats. This means consistently tagging products not just in your standard Feed posts, but also in your Reels and Stories. For Reels, you can pin a product tag to appear at a relevant moment in the video. For Stories, you can use the dedicated “Product” sticker to make a specific item shoppable directly from that Story frame.

Fourth, your captions should support the shoppable content without being an overt sales pitch. Tell a story, provide a useful tip, or ask an engaging question related to the image or video, and then subtly guide people to the tagged products for more information or to “shop the look.”

Fifth, ensure your product catalogue on Facebook Commerce Manager is fully optimised. This is crucial. Use high-resolution product images, write clear and descriptive product names, ensure your pricing is accurate, and have detailed product descriptions filled out. When a user taps on your product tag, the information they see needs to be complete and compelling enough to encourage them to proceed.

Sixth, you can create dedicated shoppable content carousels. For instance, the first slide could be an engaging lifestyle image, with subsequent slides offering closer looks at the tagged products or different angles, providing more detail all within a single, interactive post.

And seventh, periodically guide your audience on how to shop. You can create a simple Story or Reel that explicitly shows your followers how to tap a post to see product tags and proceed to your shop. Do not assume everyone is familiar with how the feature works.

Finally, it is also good practice to organise products into “Collections” on your Instagram Shop tab, such as “New Arrivals” or “Best Sellers,” to make it easier for users to browse when they visit your profile with the intent to shop.

Cheers,

Jeff

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