[FAQ]

I really love blogging, but lately, I’ve hit a creative wall and I’m struggling to come up with new, fresh ideas for posts. I feel like I’ve already covered all the obvious topics within my niche.

What are your best strategies or methods for brainstorming or finding new blog post ideas in 2025? I’m particularly interested in any specific tools or processes you use when you’re feeling stuck and need to fill up your content calendar.

Any tips for getting out of a content rut would be amazing. Thanks!

[Jeff Bullas]

Feeling stuck for new blog post ideas is a very common challenge that all content creators face from time to time. The solution is to have a systematic process for generating topics rather than waiting for inspiration to appear.

There are several effective ways to do this. First, and most importantly, you must listen to your audience. Your existing readers and followers are your best source of ideas. Pay close attention to the questions they ask in your blog comments, on your social media posts, or in direct emails to you. Every single question is a potential blog post. You can also directly ask them what they are struggling with by using a poll on social media or a simple survey.

Second, you should perform basic keyword and topic research. Use free tools like the autocomplete feature in Google search, the “People Also Ask” section in search results, or Google Trends to see what people are actively searching for that is related to your niche. Answering these common questions directly is a very powerful content strategy.

Third, you can analyse your competitors and peers in your industry. Look at the popular topics that other blogs, websites, or creators in your niche are covering. The goal here is not to copy their work, but rather to identify content gaps you could fill, or to find topics where you can provide a more comprehensive, more up-to-date, or a different perspective.

Fourth, you should spend time in online communities where your target audience gathers. This could be relevant Facebook Groups, LinkedIn Groups, Reddit subreddits, or forums like Quora. Look for the recurring problems and questions that people are discussing – each one of those is a potential blog post that solves a real problem.

Fifth, you can repurpose and expand on your own popular content. Look at your website’s analytics to identify which of your past blog posts have been the most successful. You can then create new, more detailed posts that dive deeper into a specific sub-topic from that original article, or you could create an updated version for the current year.

And sixth, think about different content formats. If you typically write “how-to” guides, you could generate new ideas by considering other formats. For example, you could write a case study, a “listicle” (a list-based post), an expert roundup where you interview several people, a myth-busting post, or an article that shares a personal story or a lesson you have learned.

It is a good practice to keep a simple document or spreadsheet as an “idea bank.” Whenever an idea comes to you from any of these sources, add it to the list immediately. That way, you will have a backlog of topics to pull from whenever you feel stuck.

Cheers,

Jeff

[Author]

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