[FAQ]

Hey,

I manage an artist who’s starting to get some real momentum on Spotify. Our monthly listeners are growing, and we’re planning a small tour and a new merch drop for early next year.

I’ve heard the term “Fans First” campaign mentioned as a powerful tool within the Spotify ecosystem. I’m trying to understand what this actually is. Is it an automated email that Spotify sends out? Or is it a tool we can use in our Spotify for Artists dashboard to target our top listeners?

Our main goal is to use our Spotify data to sell tickets and merch directly to the people who stream us the most. ‘Fans First’ sounds like the perfect tool for that, but I’m just not clear on how to set one up or what the process looks like.

Any advice on this would be super helpful.

[Jeff Bullas]

This is a powerful tool for rewarding your most dedicated audience.

Quick Answer: “Fans First” is an email marketing program run by Spotify that uses your streaming data to identify your most passionate listeners. It then sends them exclusive offers for content like presale tickets or special merchandise.

Let’s look at how your listener’s audio streaming data is used to drive these high-value sales.

You do not run this campaign yourself; Spotify’s team uses their listener data to identify your ‘super listeners’, who are your most active fans based on their audio streaming and engagement history. Your role is to provide the exclusive content for the offer, which is typically a special text-based link for a concert presale or a unique image and link for a limited-edition merchandise item. Spotify then creates and sends a text-and-image-based email on your behalf, leveraging your fans’ proven engagement with your audio content to convert them into paying customers for your physical tickets and products. It is the most direct way to translate your audio streaming data into a measurable, real-world sale.

Cheers,

Jeff

[Author]

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