[FAQ]

I’ve seen the “Guides” tab on some Instagram profiles and I think it’s a really interesting feature for grouping content together. I want to start using it, but I want to do more than just make a simple list of my old posts.

What are some of the most effective or creative ways people are using Instagram Guides in 2025 to provide value and engage their audience? I’m looking for some inspiration on what kind of guides to create.

[Jeff Bullas]

Instagram Guides are an excellent but often underutilised feature for curating your existing content into a single, easy-to-digest, long-form resource for your audience. To use them effectively, you should think like a magazine editor, grouping your content into compelling themes.

There are several effective ways to use them creatively. First, you can create a step-by-step tutorial or a “how-to” guide. You can do this by compiling a series of your past posts, whether they are videos or images, that each represent a single step in a larger process. For example, a food blogger could create a Guide titled, “How to Make the Perfect Sourdough,” by combining several posts that cover each stage of the process.

Second, you can build a gift guide or a curated product collection. This is very effective for businesses or creators who use affiliate marketing. You can create a Guide such as, “My Top 5 Favourite Tech Gadgets for Creators,” and feature five different product posts, adding your own commentary on why you recommend each one.

Third, you can create a travel guide or a list of local recommendations. If you are a travel creator or a local business, you can use the “Places” guide format to curate a list of your favourite locations, such as “A Guide to the Best Coffee Shops in Sydney.”

Fourth, you can compile a Frequently Asked Questions (FAQ) guide. Go through your comments and DMs, find the most common questions your audience asks, and then create a Guide that compiles posts that answer each of those questions. This creates an incredibly valuable, go-to resource that you can direct people to.

And fifth, you can collaborate with other creators. You could create a joint guide where you and another creator in your niche both contribute posts to a shared theme. For example, you could create a Guide on “Top 10 Marketing Books to Read,” with each of you contributing five book recommendation posts.

When creating a Guide, always give it a compelling title and choose a good cover image. It is also important to write a short introduction for the Guide itself and to add unique commentary for each post you include within it, as this is what provides the context and new value. Once your Guide is published, make sure to share it to your Stories to let your audience know it exists.

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