[FAQ]

A question that comes to mind for me is about something I think is often underutilised:

What are some of the most strategic ways to use the “pinned comment” feature on a YouTube video in 2025?

I feel like I’m not using it to its full potential. Is it best for asking a question, adding extra information that I forgot to include in the video, putting a call to action, or something else entirely?

Would love to hear how you all use this space strategically. Thanks!

[Jeff Bullas]

That’s a great point to focus on. The pinned comment on a YouTube video is prime real estate that most creators waste or underutilise.

Because it sits at the very top of the comments section, it is your best opportunity to guide the conversation, provide critical information, or drive a specific action for every single person who scrolls down.

Here are some of the most strategic ways to use it. First, you can use it to ask an engaging question. After you have published your video, go back and leave the first comment yourself with a thoughtful question related to the video’s content. Pinning this comment kickstarts the conversation and sets a positive tone for the entire comments section.

Second, you can use it to add extra value or a timely correction. If you forgot to mention something important in your video, or if a piece of information has become outdated since you published it, the pinned comment is the perfect place to add that update or clarification for every viewer to see.

Third, it is a highly effective spot for a strong call to action. While you have links in your video description, the pinned comment is often more visible. You can use it to direct people to a relevant product, your newsletter sign-up page, a related video, or a full blog post with more information.

Fourth, and this is a powerful way to build community, you can pin a compelling comment from one of your viewers. Find a particularly insightful, funny, or thoughtful comment from your audience and “heart” it and pin it. This rewards that viewer, makes them feel seen and appreciated, and encourages others to leave high-quality comments in the hopes of being featured themselves.

And fifth, you can use it as a mini-directory of key timestamps. While video chapters are excellent, you can use the pinned comment to highlight two or three of the absolute most important or interesting timestamps in your video, making it even easier for viewers to find the best moments.

In summary, your pinned comment should never be an afterthought. Use it strategically to either spark conversation, add critical value, provide a clear call to action, or build your community by highlighting your viewers.

Cheers,

Jeff

[Author]

Posts