[FAQ]

Hey everyone,

I always see the “Premiere” option when I upload a new video to YouTube, but I’ve never actually used it, as I usually just schedule my videos to go public at a certain time.

I’m wondering what the actual benefits are of using the Premiere feature for a new video launch in 2025. Does it create a better experience for viewers, or does it help with initial engagement? I’m just trying to understand if it’s a feature worth using to give my new videos a stronger start.

Curious to hear about your experiences with it. Thanks!

[Jeff Bullas]

That is an excellent point to raise. Using a Premiere is a strategic choice that can give your video a much stronger launch than a standard upload if you use it correctly.

A YouTube Premiere allows you to schedule a pre-recorded video so that you and your audience can watch it together for the first time in a real-time, shared experience, much like a movie premiere.

There are several key benefits to doing this. First, it builds hype and anticipation. When you schedule a Premiere, YouTube creates a public watch page with a countdown timer. You can share this link in advance on your other social media channels, and viewers can set a notification reminder for themselves, which helps to create buzz before the video is even live.

Second, it creates a live, community-focused event. A live chat runs alongside the video while it plays for the first time. This allows you to interact directly with your audience as they watch, answering their questions and reacting with them in the moment. This is a very powerful way to build community.

Third, it can boost initial engagement signals for the algorithm. By getting a dedicated group of your most loyal fans to watch the entire video at the same time and chat about it, you send a flood of strong, positive signals, such as high retention and comments, to the YouTube algorithm right at the moment of launch. This can improve its initial discoverability.

Fourth, for monetised channels, it can generate revenue. You can enable features like Super Chat and Super Stickers during the premiere, which gives your viewers a way to support you financially during the event.

And fifth, it creates a clear ‘event’ to promote. It is much easier and more effective to market a specific event time (“Join me for the premiere of my new video on Thursday at 8 PM!”) than it is to just say, “A new video is coming sometime this week.”

In summary, using the Premiere feature transforms your video launch from a passive upload into an active, engaging community event. The initial burst of watch time and interaction it generates can give your video a significant advantage with the YouTube algorithm.

Cheers,

Jeff

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