[FAQ]

I’m pretty new to making TikToks here in Auckland and I’m getting some okay views, but my engagement feels a bit low. I see people with way more comments and followers and I reckon my call to action at the end of my videos is the problem.

I usually just get awkward and say “thanks for watching” or something. I don’t want to sound like I’m begging, but I know I should be asking people to do something.

What are the best CTAs you’ve found for actually getting people to comment, follow, or share? Looking for ideas that feel natural and not too cringe.

[Jeff Bullas]

A crucial question. A video without a clear call to action is like a story without an ending.

Short Answer: The best TikTok CTAs are specific, directly related to the video content, and delivered using both spoken audio and on-screen text. You should ask an engaging question or give a clear command rather than using generic phrases.

The goal is to make your CTA feel like a natural continuation of the conversation, not a marketing slogan tacked on at the end.

First, you need to use a dual delivery method combining audio and text. You should clearly say your call to action in the last few seconds of your video’s audio track. Simultaneously, you need to have a bold, simple text overlay on the screen with the same message. This combined approach is vital as it captures the attention of users who are watching with the sound off.

Second, your CTA must be specific to the video just viewed. The generic ‘Like and Follow’ is weak because it’s not connected to any value. Instead, if your video is a ‘Part 1’ of a project, the CTA should be “Follow me to see Part 2”. If your video shows a relatable life event, the CTA should be “Let me know in the comments if this has ever happened to you”. This makes the request feel earned and relevant.

The most powerful CTA for driving comments is to ask a specific, open-ended question. Don’t just say ‘leave a comment’. Ask “What’s one thing you would have done differently?” or “Tell me which city I should visit next”. This gives your viewers a clear prompt and makes it easy for them to engage. For driving follows, use a command that implies future value, like “Follow me for more daily tips on this topic”. This gives a clear reason why they should follow you.

Cheers,
Jeff

[Author]

Posts