[FAQ]

Hi,

I’m in talent acquisition, and we’re trying to make our LinkedIn Company Page a more effective tool for attracting top candidates. I’m focusing on the ‘Life’ tab, as it seems like the perfect place to showcase our culture, but right now ours is a bit generic.

I want to go beyond the staged photos and corporate mission statement. What kind of content have you found to be genuinely effective in this section? Are “day in the life” videos worth the effort? Do employee testimonials actually get read?

I’m looking for best practices on how to turn this tab into a compelling story that makes talented people actually want to work with us. Any success stories or practical tips would be brilliant.

[Jeff Bullas]

That’s the right tab to focus on for recruitment, as it’s purely about culture.

Quick Answer: The best practice is to showcase authentic, employee-generated content. Use it to tell your company’s story using your employees’ voices, not polished corporate marketing.

You must treat this tab as a dedicated hub for video and image content that proves you are a good place to work.

The most harmful practice here is to use generic stock photos or overly polished corporate images that feel inauthentic to a savvy job seeker. Your first priority should be to leverage employee-generated content. Encourage your team to submit their own photos from team events, volunteer days, or even just working from home. This raw image format is far more credible than anything from a marketing shoot. Second, you should leverage video heavily. Short, simple video interviews with current employees, even if shot on a phone, are incredibly powerful. This ‘day in the life’ video format gives a real face and personality to your company culture. Third, use the text modules to highlight your values, but frame them with employee stories. Instead of just posting your mission statement, use a text post to share a quote from an employee that demonstrates that mission in action.

Cheers,

Jeff

[Author]

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