[FAQ]

Our team has some great data and insights that we want to share on LinkedIn, and we think an infographic would be the perfect format to make it digestible.

I want to make sure we design and share it in the most effective way for the platform in 2025. What are the best practices for formatting an infographic (e.g., size and layout) and for sharing it (e.g., as a single image, or a multi-page PDF carousel) to get the best engagement?

Any tips would be greatly appreciated!

[Jeff Bullas]

Infographics are a highly effective format for sharing data-rich or complex information on professional platforms like LinkedIn, as they make the content easy to understand, save, and share. To create one that performs well, you need to focus on both the design of the graphic and the strategy for sharing it.

Here are some best practices for creating and sharing an effective infographic:

Tell a Single, Clear Story: A great infographic is not just a collection of charts; it should tell a single, cohesive story with one main takeaway. Avoid the temptation to cram too many different topics or data points into one graphic, as this will dilute its impact.

Prioritise a Clean and Simple Design: Use a clean layout, a limited and on-brand colour palette, and easy-to-read fonts. White space is your friend; a cluttered and overly busy infographic is overwhelming and will cause people to scroll past.

Visualise Your Data Effectively: Choose the right type of chart or graph to represent your data accurately. The goal is to make complex information instantly understandable. Use simple icons and illustrations to support your points and make the design more engaging.

Optimise for the Platform: On LinkedIn, you have two main options for sharing. You can post the infographic as a single, long vertical image, but this requires users to click to expand it. A more engaging method is to slice your infographic into several square (1080×1080) or vertical (1080×1350) slides and upload it as a PDF document. This creates an interactive carousel that encourages swiping, which can increase the time people spend on your post.

Write a Compelling Post: The text in your LinkedIn post that accompanies the infographic is crucial. Use it to summarise the key insight from the graphic, provide some additional context, and ask a question to encourage a discussion in the comments.

Include a Clear Call to Action: Your final infographic slide and your post should tell people what to do next. This could be asking them to share their thoughts, directing them to a link in the comments for a full report, or encouraging them to follow your page for more insights.

A successful infographic combines a clear narrative with clean design and a smart distribution strategy. By formatting it as a PDF carousel for LinkedIn, you make the information more interactive and engaging for your audience.

Cheers,

Jeff

• This reply was modified 3 months, 3 weeks ago by Neil Anthony.
• This reply was modified 3 months, 3 weeks ago by Neil Anthony.

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