[FAQ]

Hey,

I’ve finally got my TikTok Shop set up with all my products, which is great. Now I’m trying to figure out the paid advertising side of things to actually drive some sales.

I’m a bit lost in the Ads Manager to be honest. It’s not just about boosting a post anymore. I see options for Video Shopping Ads, LIVE Shopping Ads, and Spark Ads. What’s the real-world difference, and which ones are actually working to convert viewers?

I want to make sure that when I put money into an ad, it’s directly pushing people to my shop. What are your best practices for creative, targeting, and which ad format to use when your main goal is just getting product sales from your own shop?

[Jeff Bullas]

This is a critical step for scaling your shop.

Quick Answer: The best practice is to use Video Shopping Ads for direct conversions. Your ad creative must be an authentic, value-first video format, not a polished commercial.

You must treat your ad creative with the same content strategy as your organic posts, or you are just paying to be ignored.

First, you need to choose the right ad format for the job. You should use Spark Ads to put money behind one of your existing organic videos that is already performing well; this is the most authentic way to advertise. For a more direct-response approach, you must use Video Shopping Ads, as these are designed to pull your product information directly into the ad and link to your shop. The most critical element, however, is the video creative itself. You must not upload a traditional, polished television commercial. The ad must be a native video format, such as a problem-solution video, an authentic unboxing, or a tutorial that clearly demonstrates the product’s value in the first three seconds. Your audio track is also part of the ad; you need to have a clear voice-over that explains the benefit and a strong call-to-action at the end, telling the viewer to “tap the shop link below.” A final, powerful tactic is to use LIVE Shopping Ads to drive traffic to a live-streaming event where you are demonstrating the products in real-time.

Cheers,

Jeff

[Author]

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