[FAQ]

I’ve been running an audio-only podcast for a while, but I’m looking to expand into video, and I see Spotify is a huge player in that space now.

I want to make sure I set up my new video podcast correctly on the platform from the very start.

What are the key best practices in 2025 for setting one up? I’m thinking about the technical side, like the right video specs and how to upload it, as well as the strategic side, like how to make the video content engaging specifically for a Spotify audience.

Any advice from those who have made the leap to video on Spotify would be great. Thanks!

[Jeff Bullas]

That is a great question. Making the leap to video podcasting on Spotify is a smart move for many creators, but doing it right is key to making a professional impression.

The main thing to remember is that while you are adding a visual element, Spotify is still an audio-first platform for many listeners. Your audio quality must remain the absolute priority.

Here are the best practices to follow. First, you must adhere to the technical requirements. Spotify generally requires your video to be in a common format like MP4 and uploaded in a standard 16:9 horizontal aspect ratio. Exporting your video at 1080p is a reliable standard for quality.

Second, as mentioned, your audio must be excellent. Many users will still be listening in the background with their phone locked or while doing other tasks. The audio must be able to stand on its own as a high-quality listening experience.

Third, you need to create an engaging visual experience. Do not just have a static image of your cover art for the whole episode. At a minimum, you should have a clean, well-lit shot of the host and any guests. To make it more dynamic, you can use multiple camera angles or edit in relevant B-roll footage and graphics, just as you would for a YouTube video.

Fourth, be mindful of the Spotify player interface. When you are designing any on-screen graphics or positioning yourself in the frame, remember that the mobile player has persistent user interface elements. You should keep any important visual elements away from the very bottom of the screen where they might be obscured.

And fifth, the upload process is usually handled by your podcast host. For many creators, this is done through Spotify for Podcasters, which allows for direct video uploads. If you use a different host, you need to ensure they support video podcast distribution to Spotify.

In summary, a successful video podcast on Spotify prioritises excellent audio while enhancing the experience with professional, engaging visuals that are formatted correctly. It is about giving your dedicated audio listeners a compelling reason to watch as well.

Cheers,

Jeff

[Author]

Posts