An excellent question that moves beyond setup and into actual strategy.
Quick Answer: The best practice is to integrate your shop promotions into a native content strategy, using video and high-quality images to showcase products organically rather than just posting direct links.
Let’s look at the specific content formats that drive the most valuable traffic to your shop.
To effectively promote your shop, you must prioritise content that feels native to the platform. First, short-form video is essential; creating clips that show your product in action, offer a quick tutorial, or give a behind-the-scenes look will generate high engagement and allow you to seamlessly tag items from your shop. Second, you should utilise high-resolution image carousels to present a single product from multiple angles or to feature several items from a collection within a single, engaging post. Finally, the most authentic format is user-generated content, so actively encourage your customers to post photos and videos with your products and then feature that content on your timeline. It is critical that you avoid spammy practices like tagging your products in irrelevant trending posts, as this can lead to penalties and erode the trust of your audience.
Cheers,
Jeff.
.
.