[FAQ]

Hey everyone, I have a question about Spotify’s interactive features.

I’ve noticed the Polls and Q&A options on my Spotify for Podcasters dashboard, and I want to start using them to make my episodes more interactive.

What are some of the best practices in 2025 for using these tools effectively? How do you come up with good questions for them, and what’s the best way to encourage listeners to actually participate?

Thanks for any tips!

[Jeff Bullas]

That is an excellent topic. Using Spotify’s native interactive features like Polls and Q&A is a smart way to turn your passive listeners into an active community.

The key to making these features work is to integrate them directly into your episode’s content and to always close the loop with your audience.

Here are some best practices for both. First, for Polls, you should make the questions relevant to the episode’s topic and easy to answer. You can use them to gauge your audience’s opinion on a point you have just discussed or to help you decide on a topic for a future episode.

Second, you must verbally direct your listeners to the poll during your audio. You need to tell them something like, “I’ve just put a poll up on this episode’s page in the Spotify app, go and cast your vote now.” You cannot expect them to discover it on their own.

Third, you should always share and discuss the poll results in a later episode or on your social media. This shows your listeners that their participation is valued and has a purpose.

Next, for the Q&A feature, it is best to ask specific, open-ended questions. Instead of a generic “Ask me anything,” a prompt related to the episode, such as, “What was your biggest takeaway from this discussion?” or “What is one question you still have about this topic?” will generate much better responses.

You should then treat these audience questions as a goldmine of future content ideas. The questions your most engaged listeners ask are a direct insight into what they want to learn more about.

Finally, you should feature and answer the best questions you receive. You can do this in a follow-up episode or a social media post, and you should always give a shout-out to the person who asked. This rewards participation and encourages more people to engage in the future.

In summary, the key to these features is intentionality. Use Polls for quick feedback and Q&A for deeper insights. Always guide your listeners to them within your audio, and close the loop by acknowledging their responses. This transforms your podcast from a one-way broadcast into a two-way conversation.

Cheers,

Jeff

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