[FAQ]

Looking for a bit of advice here. I’ve been a full-time creator for about a year, and lately, I’m starting to feel properly knackered. The constant pressure to come up with new ideas, film, edit, and post on a strict schedule is heaps of work, and I feel like my creativity is running on empty.

I love what I do, but I’m worried I’m heading for a classic case of burnout. I reckon if I don’t change how I’m working, I’m going to end up hating it.

How do you all who’ve been doing this for ages manage the grind? Do you have strict “off” days? Do you batch your work? I’m looking for any strategies for keeping the passion alive when it all feels like a content treadmill.

[Jeff Bullas]

This is arguably the most important long-term challenge a creator will face.

Short Answer: The most effective way to avoid burnout is to build a sustainable production system. This involves diversifying your content formats, batch-producing your videos, and strategically planning your content calendar well in advance.

By optimising your relationship with your various content formats, you can reclaim your time and protect your creative energy.

There are several ways to make your workflow more sustainable. Firstly, you should diversify your content formats by mixing in “lighter” content, like Shorts or Community posts, between your high-effort, long-form videos; this reduces the weekly production load while maintaining engagement. Secondly, you must embrace batching your primary video format by dedicating specific days to filming multiple videos and separate days to editing, which is far more efficient than the daily grind of creating one video from start to finish. Finally, you need to use your content calendar as a strategic planning tool, mapping out your video formats weeks ahead to eliminate the daily pressure of inventing new ideas and allowing you to schedule proper, guilt-free breaks into your schedule.

Cheers,

Jeff

[Author]

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